Hilke Plassmann - Publications

California Institute of Technology, Pasadena, CA 

23 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Plassmann H, Karmarkar UR. Consumer neuroscience: Revealing meaningful relationships between brain and consumer behavior The Cambridge Handbook of Consumer Psychology. 152-179. DOI: 10.1017/CBO9781107706552.006  1
2015 Plassmann H, Weber B. Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments Journal of Marketing Research. 52: 493-510.  1
2015 Plassmann H, Venkatraman V, Huettel S, Yoon C. Consumer neuroscience: Applications, challenges, and possible solutions Journal of Marketing Research. 52: 427-435.  1
2013 Platt ML, Plassmann H. Multistage Valuation Signals and Common Neural Currencies Neuroeconomics: Decision Making and the Brain: Second Edition. 237-258. DOI: 10.1016/B978-0-12-416008-8.00013-9  1
2012 Hutcherson CA, Plassmann H, Gross JJ, Rangel A. Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 32: 13543-54. PMID 23015444 DOI: 10.1523/JNEUROSCI.6387-11.2012  1
2012 Plassmann H, Ramsøy TZ, Milosavljevic M. Branding the brain: A critical review and outlook Journal of Consumer Psychology. 22: 18-36. DOI: 10.1016/j.jcps.2011.11.010  1
2012 Yoon C, Gonzalez R, Bechara A, Berns GS, Dagher AA, Dubé L, Huettel SA, Kable JW, Liberzon I, Plassmann H, Smidts A, Spence C. Decision neuroscience and consumer decision making Marketing Letters. 23: 473-485. DOI: 10.1007/s11002-012-9188-z  1
2012 Hsu M, Karmarkar U, Kassam K, Meyvis T, Plassmann H, Rao A, Shiv B, Wadhwa M, Yoon C, Prelec D, Hedgcock W, Craig A, Milosavljevic M, Dimoka A, Mazar N. Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103.  1
2011 Petit O, Basso F, Huguet P, Plassmann H, Oullier O. [Food behaviour and obesity: insights from decision neuroscience]. MéDecine Sciences : M/S. 27: 1000-8. PMID 22130028 DOI: 10.1051/medsci/201127111000  1
2011 Litt A, Plassmann H, Shiv B, Rangel A. Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102. PMID 20444840 DOI: 10.1093/cercor/bhq065  1
2010 Plassmann H, O'Doherty JP, Rangel A. Appetitive and aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision making. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 30: 10799-808. PMID 20702709 DOI: 10.1523/JNEUROSCI.0788-10.2010  1
2010 Hansen F, Kenning P, Plassmann H. Contributions to decision neuroscience Journal of Economic Psychology. 31: 764-766. DOI: 10.1016/j.joep.2010.03.001  1
2009 Camus M, Halelamien N, Plassmann H, Shimojo S, O'Doherty J, Camerer C, Rangel A. Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices. The European Journal of Neuroscience. 30: 1980-8. PMID 19912330 DOI: 10.1111/j.1460-9568.2009.06991.x  1
2008 Kenning PH, Plassmann H. How neuroscience can inform consumer research. Ieee Transactions On Neural Systems and Rehabilitation Engineering : a Publication of the Ieee Engineering in Medicine and Biology Society. 16: 532-8. PMID 19144585 DOI: 10.1109/TNSRE.2008.2009788  1
2008 Plassmann H, O'Doherty J, Shiv B, Rangel A. Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America. 105: 1050-4. PMID 18195362 DOI: 10.1073/pnas.0706929105  1
2007 Plassmann H, O'Doherty J, Rangel A. Orbitofrontal cortex encodes willingness to pay in everyday economic transactions. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 27: 9984-8. PMID 17855612 DOI: 10.1523/JNEUROSCI.2131-07.2007  1
2007 Deppe M, Schwindt W, Pieper A, Kugel H, Plassmann H, Kenning P, Deppe K, Ringelstein EB. Anterior cingulate reflects susceptibility to framing during attractiveness evaluation. Neuroreport. 18: 1119-23. PMID 17589310 DOI: 10.1097/WNR.0b013e3282202c61  1
2007 Kenning P, Plassmann H, Ahlert D. Applications of functional magnetic resonance imaging for market research Qualitative Market Research. 10: 135-152. DOI: 10.1108/13522750710740817  1
2007 Plassmann H, Ambler T, Braeutigam S, Kenning P. What can advertisers learn from neuroscience? International Journal of Advertising. 26: 151-175.  1
2006 Evanschitzky H, Iyer GR, Plassmann H, Niessing J, Meffert H. The relative strength of affective commitment in securing loyalty in service relationships Journal of Business Research. 59: 1207-1213. DOI: 10.1016/j.jbusres.2006.08.005  1
2005 Deppe M, Schwindt W, Krämer J, Kugel H, Plassmann H, Kenning P, Ringelstein EB. Evidence for a neural correlate of a framing effect: bias-specific activity in the ventromedial prefrontal cortex during credibility judgments. Brain Research Bulletin. 67: 413-21. PMID 16216688 DOI: 10.1016/j.brainresbull.2005.06.017  1
2005 Kenning P, Plassmann H. Neuroeconomics: an overview from an economic perspective. Brain Research Bulletin. 67: 343-54. PMID 16216680 DOI: 10.1016/j.brainresbull.2005.07.006  1
2005 Kenning P, Plassmann H, Deppe M, Kugel H, Schwindt W. Brain Research Bulletin: Editorial Brain Research Bulletin. 67: 341-342. DOI: 10.1016/j.brainresbull.2005.06.005  1
Show low-probability matches.