Hilke Plassmann

California Institute of Technology, Pasadena, CA 
"Hilke Plassmann"
Mean distance: 16.03 (cluster 29)


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Antonio Rangel post-doc 2005-2008 Caltech
Baba Shiv post-doc 2005-2008 Stanford


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Dorian Dozolme research assistant 2009-2009 Insead


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John P. O'Doherty collaborator 2005-2008 Caltech
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Plassmann H, Karmarkar UR. (2015) Consumer neuroscience: Revealing meaningful relationships between brain and consumer behavior The Cambridge Handbook of Consumer Psychology. 152-179
Plassmann H, Weber B. (2015) Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments Journal of Marketing Research. 52: 493-510
Plassmann H, Venkatraman V, Huettel S, et al. (2015) Consumer neuroscience: Applications, challenges, and possible solutions Journal of Marketing Research. 52: 427-435
Platt ML, Plassmann H. (2013) Multistage Valuation Signals and Common Neural Currencies Neuroeconomics: Decision Making and the Brain: Second Edition. 237-258
Hutcherson CA, Plassmann H, Gross JJ, et al. (2012) Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 32: 13543-54
Plassmann H, Ramsøy TZ, Milosavljevic M. (2012) Branding the brain: A critical review and outlook Journal of Consumer Psychology. 22: 18-36
Yoon C, Gonzalez R, Bechara A, et al. (2012) Decision neuroscience and consumer decision making Marketing Letters. 23: 473-485
Hsu M, Karmarkar U, Kassam K, et al. (2012) Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103
Petit O, Basso F, Huguet P, et al. (2011) [Food behaviour and obesity: insights from decision neuroscience]. MéDecine Sciences : M/S. 27: 1000-8
Litt A, Plassmann H, Shiv B, et al. (2011) Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102
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