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Rajneesh Suri - Publications

Affiliations: 
University of Illinois, Urbana-Champaign, Urbana-Champaign, IL 
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34 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2021 Jeong H, Ye H, Bhatt S, Zhang J, Suri R. When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID-19 pandemic. Journal of Consumer Behaviour. 20: 1269-1276. PMID 38607862 DOI: 10.1002/cb.1934  0.362
2020 Sargent A, Watson J, Ye H, Suri R, Ayaz H. Neuroergonomic Assessment of Hot Beverage Preparation and Consumption: An EEG and EDA Study. Frontiers in Human Neuroscience. 14: 175. PMID 32499688 DOI: 10.3389/Fnhum.2020.00175  0.331
2020 Coulter K, Suri R. On melodic contour and number preferences: The effects of musical melody on the processing of numerical information Psychology & Marketing. 37: 1019-1030. DOI: 10.1002/Mar.21364  0.336
2020 Ye H, Bhatt S, Jeong H, Zhang J, Suri R. Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer Psychology & Marketing. 37: 928-941. DOI: 10.1002/Mar.21331  0.428
2018 Ye H, Bhatt S, Ayaz H, Srivastava P, Suri R. Neuroergonomic Analysis of Dynamic Vs. Flat Rate Pricing on Consumers Frontiers in Human Neuroscience. 12. DOI: 10.3389/Conf.Fnhum.2018.227.00051  0.357
2018 Sargent A, Agrali A, Bhatt S, Ye H, Izzetoglu K, Onaral B, Ayaz H, Suri R. Neural Correlates of Math Anxiety and Ability on Price Promotions and Consumer Decisions Frontiers in Human Neuroscience. 12. DOI: 10.3389/Conf.Fnhum.2018.227.00040  0.369
2018 Lee J, Bhatt S, Suri R. When consumers penalize not so green products Psychology & Marketing. 35: 36-46. DOI: 10.1002/Mar.21069  0.31
2017 Feng S, Suri R, Chao MC, Koc U. Presenting comparative price promotions vertically or horizontally: Does it matter? Journal of Business Research. 76: 209-218. DOI: 10.1016/J.Jbusres.2017.01.003  0.432
2015 Motyka S, Suri R, Grewal D, Kohli C. Disfluent vs. fluent price offers: paradoxical role of processing disfluency Journal of the Academy of Marketing Science. DOI: 10.1007/S11747-015-0459-0  0.458
2014 Xia L, Suri R. Trading Effort for Money: Consumers' Cocreation Motivation and the Pricing of Service Options Journal of Service Research. 17: 229-242. DOI: 10.1177/1094670513507338  0.587
2014 Tolbert SL, Kohli C, Suri R. Who pays the price for loyalty? The role of self-consciousness Journal of Product and Brand Management. 23: 362-371. DOI: 10.1108/Jpbm-08-2013-0375  0.412
2014 Feng S, Suri R, Bell M. Does classical music relieve math anxiety? Role of tempo on price computation avoidance Psychology and Marketing. 31: 489-499. DOI: 10.1002/Mar.20710  0.417
2013 Kohli C, Thomas S, Suri R. Are you in good hands? Slogan recall: What really matters Journal of Advertising Research. 53: 31-42. DOI: 10.2501/Jar-53-1-031-042  0.324
2013 Puccinelli NM, Chandrashekaran R, Grewal D, Suri R. Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions Journal of Retailing. 89: 115-125. DOI: 10.1016/J.Jretai.2013.01.002  0.42
2013 Suri R, Monroe KB, Koc U. Math anxiety and its effects on consumers' preference for price promotion formats Journal of the Academy of Marketing Science. 41: 271-282. DOI: 10.1007/S11747-012-0313-6  0.674
2013 Suri R, Thakor MV. "Made in Country" Versus "Made in County": Effects of Local Manufacturing Origins on Price Perceptions Psychology and Marketing. 30: 121-132. DOI: 10.1002/Mar.20592  0.364
2012 Chandrashekaran R, Suri R. Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments Journal of Product and Brand Management. 21: 215-225. DOI: 10.1108/10610421211228838  0.434
2012 Suri R, Cai JZ, Monroe KB, Thakor MV. Retailers' Merchandise Organization and Price Perceptions Journal of Retailing. 88: 168-179. DOI: 10.1016/J.Jretai.2011.02.005  0.704
2011 Kohli C, Suri R. The price is right? Guidelines for pricing to enhance profitability Business Horizons. 54: 563-573. DOI: 10.1016/J.Bushor.2011.08.001  0.462
2007 Kohli C, Leuthesser L, Suri R. Got slogan? Guidelines for creating effective slogans Business Horizons. 50: 415-422. DOI: 10.1016/J.Bushor.2007.05.002  0.342
2007 Suri R, Kohli C, Monroe KB. The effects of perceived scarcity on consumers' processing of price information Journal of the Academy of Marketing Science. 35: 89-100. DOI: 10.1007/S11747-006-0008-Y  0.68
2004 Suri R, Manchanda RV, Lee S. Comparing the effectiveness of fixed and discounted prices in the US and South Korea International Journal of Retail & Distribution Management. 32: 328-336. DOI: 10.1108/09590550410538033  0.461
2004 Suri R, Anderson RE, Kotlov V. The use of 9‐ending prices: contrasting the USA with Poland European Journal of Marketing. 38: 56-72. DOI: 10.1108/03090560410511122  0.451
2004 Phillip MV, Suri R. Impact of gender differences on the evaluation of promotional emails Journal of Advertising Research. 44: 360-367. DOI: 10.1017/S0021849904040383  0.303
2004 Suri R, Swaminathan S, Monroe KB. Price communications in online and print coupons: An empirical investigation Journal of Interactive Marketing. 18: 74-86. DOI: 10.1002/Dir.20023  0.671
2003 Suri R, Monroe KB. The Effects of Time Constraints on Consumers' Judgments of Prices and Products Journal of Consumer Research. 30: 92-104. DOI: 10.1086/374696  0.686
2003 Leuthesser L, Kohli C, Suri R. 2+2=5? A framework for using co-branding to leverage a brand Journal of Brand Management. 11: 35-47. DOI: 10.1057/Palgrave.Bm.2540146  0.314
2003 Suri R, Long M, Monroe KB. The impact of the Internet and consumer motivation on evaluation of prices Journal of Business Research. 56: 379-390. DOI: 10.1016/S0148-2963(01)00228-4  0.674
2003 Suri R, Lee JA, Manchanda RV, Monroe KB. The Effect of Computer Anxiety on Price Value Trade-Off in the On-Line Environment Psychology and Marketing. 20: 515-536. DOI: 10.1002/Mar.10085  0.687
2002 Suri R, Manchanda RV, Kohli CS. Comparing fixed price and discounted price strategies: the role of affect on evaluations Journal of Product & Brand Management. 11: 160-173. DOI: 10.1108/10610420210430051  0.51
2001 Madan V, Suri R. Quality perception and monetary sacrifice: a comparative analysis of discount and fixed prices Journal of Product & Brand Management. 10: 170-184. DOI: 10.1108/10610420110395395  0.473
2001 Suri R, Monroe KB. The effects of need for cognition and trait anxiety on price acceptability Psychology and Marketing. 18: 21-42. DOI: 10.1002/1520-6793(200101)18:1<21::Aid-Mar2>3.0.Co;2-T  0.655
2000 Suri R, Manchanda RV. The Effects of Acculturation on Consumers' Sensitivity to Prices Journal of International Consumer Marketing. 13: 35-56. DOI: 10.1300/J046V13N01_04  0.443
2000 Suri R, Manchanda RV, Kohli CS. Brand evaluations: a comparison of fixed price and discounted price offers Journal of Product & Brand Management. 9: 193-207. DOI: 10.1108/10610420010332458  0.51
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