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Kai-Yu Wang, Ph.D. - Publications

Affiliations: 
2007 University of Wisconsin-Milwaukee, Milwaukee, WI 
Area:
Marketing Business Administration, Cognitive Psychology
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13 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2021 Wang KY, Bublitz MG, Zhao GT. Enhancing dieters' perseverance in adversity: How counterfactual thinking increases use of digital health tracking tools. Appetite. 164: 105261. PMID 33894301 DOI: 10.1016/j.appet.2021.105261  0.657
2018 Hsu L, Wang K, Chih W. Investigating virtual community participation and promotion from a social influence perspective Industrial Management and Data Systems. 118: 1229-1250. DOI: 10.1108/Imds-10-2017-0477  0.333
2016 Bian X, Wang KY, Smith A, Yannopoulou N. New insights into unethical counterfeit consumption Journal of Business Research. 69: 4249-4258. DOI: 10.1016/J.Jbusres.2016.02.038  0.364
2015 Hsu LC, Wang KY, Chih WH, Lin KY. Investigating the ripple effect in virtual communities: An example of Facebook Fan Pages Computers in Human Behavior. 51: 483-494. DOI: 10.1016/J.Chb.2015.04.069  0.358
2014 Chang S, Wang K. Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings The Journal of Marketing Theory and Practice. 22: 299-314. DOI: 10.2753/Mtp1069-6679220305  0.357
2014 Wang K, Hsu L, Chih W. Retaining customers after service failure recoveries: a contingency model Managing Service Quality. 24: 318-338. DOI: 10.1108/Msq-11-2013-0251  0.338
2013 Chih WH, Wang KY, Hsu LC, Huang SC. Investigating electronic word-of-mouth effects on online discussion forums: the role of perceived positive electronic word-of-mouth review credibility. Cyberpsychology, Behavior and Social Networking. 16: 658-68. PMID 23895466 DOI: 10.1089/Cyber.2012.0364  0.364
2013 Wang K, Shih E, Peracchio LA. How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity International Journal of Advertising. 32: 121-141. DOI: 10.2501/Ija-32-1-121-141  0.594
2013 Hsu L, Wang K, Chih W. Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan Service Industries Journal. 33: 1026-1050. DOI: 10.1080/02642069.2011.624595  0.34
2013 Wang K, Ting I, Wu H. Discovering interest groups for marketing in virtual communities: An integrated approach Journal of Business Research. 66: 1360-1366. DOI: 10.1016/J.Jbusres.2012.02.037  0.332
2012 Yan R, Wang K. Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries Industrial Marketing Management. 41: 1164-1173. DOI: 10.1016/J.Indmarman.2012.06.013  0.364
2012 Chang S, Wang K, Chih W, Tsai W. Building customer commitment in business-to-business markets Industrial Marketing Management. 41: 940-950. DOI: 10.1016/J.Indmarman.2011.11.026  0.408
2011 Wang K, Liang M, Peracchio LA. Strategies to offset dissatisfactory product performance: The role of post-purchase marketing ☆ Journal of Business Research. 64: 809-815. DOI: 10.1016/J.Jbusres.2010.10.006  0.441
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