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Stacy Wood

Affiliations: 
Business Administration University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Social Psychology, Neuroscience Biology
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Children

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Peter D. Weathers grad student 2002 University of South Carolina
John D. Wadden grad student 2004 University of South Carolina
Georgiana M. Craciun grad student 2006 University of South Carolina
Cait Poynor grad student 2008 University of South Carolina
Adam W. Craig grad student 2011 University of South Carolina

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Publications

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Wood S, Robinson S, Poor M. (2018) The Efficacy of Green Package Cues For Mainstream versus Niche Brands: How Mainstream Green Brands Can Suffer at the Shelf Journal of Advertising Research. 58: 165-176
Robinson S, Wood S. (2018) A “good” new brand — What happens when new brands try to stand out through corporate social responsibility Journal of Business Research. 92: 231-241
Wood S, Hoeffler S. (2013) Looking Innovative: Exploring the Role of Impression Management in High‐Tech Product Adoption and Use Journal of Product Innovation Management. 30: 1254-1270
Craig AW, Loureiro YK, Wood S, et al. (2012) Suspicious minds: Exploring neural processes during exposure to deceptive advertising Journal of Marketing Research. 49: 361-372
Wood S. (2010) The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change Journal of Consumer Research. 36: 950-963
Alba J, Lynch J, Weitz B, et al. (1997) Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces Journal of Marketing. 61: 38-53
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