Ravindra Chitturi, Ph.D.
Affiliations: | 2003 | University of Texas at Austin, Austin, Texas, U.S.A. |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
"Ravindra Chitturi"Mean distance: 30533.1
Parents
Sign in to add mentor| Vijay Mahajan | grad student | 2003 | UT Austin | |
| (Design for affect: Emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes.) | ||||
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Publications
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| Luchs MG, Brower J, Chitturi R. (2012) Product Choice and the Importance of Aesthetic Design Given the Emotion-laden Trade-off between Sustainability and Functional Performance Journal of Product Innovation Management. 29: 903-916 |
| Chitturi R, Chitturi P, Raghavarao D. (2010) Design for synergy with brand or price information Psychology and Marketing. 27: 679-697 |
| Carte FJ, Chitturi R. (2009) Segmentation Based On Physician Behavior: Implications For Sales Forecasting And Marketing-Mix Strategy Journal of Personal Selling and Sales Management. 29: 81-95 |
| Sivakumar K, Nakata C, Aggarwal P, et al. (2009) Role of nonprice variables in intertier competition The Journal of Marketing Theory and Practice. 17: 351-367 |
| Chitturi R, Raghunathan R, Mahajan V. (2008) Delight by Design: The Role of Hedonic Versus Utilitarian Benefits Journal of Marketing. 72: 48-63 |
| Chitturi R, Raghunathan R, Mahajan V. (2007) Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences Journal of Marketing Research. 44: 702-714 |