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Ravindra Chitturi, Ph.D. - Publications

Affiliations: 
2003 University of Texas at Austin, Austin, Texas, U.S.A. 
Area:
Marketing Business Administration, Behavioral Psychology
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2012 Luchs MG, Brower J, Chitturi R. Product Choice and the Importance of Aesthetic Design Given the Emotion-laden Trade-off between Sustainability and Functional Performance Journal of Product Innovation Management. 29: 903-916. DOI: 10.1111/J.1540-5885.2012.00970.X  0.417
2010 Chitturi R, Chitturi P, Raghavarao D. Design for synergy with brand or price information Psychology and Marketing. 27: 679-697. DOI: 10.1002/Mar.20351  0.509
2009 Carte FJ, Chitturi R. Segmentation Based On Physician Behavior: Implications For Sales Forecasting And Marketing-Mix Strategy Journal of Personal Selling and Sales Management. 29: 81-95. DOI: 10.2753/Pss0885-3134290105  0.32
2009 Sivakumar K, Nakata C, Aggarwal P, Chitturi R, Koukova NT. Role of nonprice variables in intertier competition The Journal of Marketing Theory and Practice. 17: 351-367. DOI: 10.2753/Mtp1069-6679170404  0.494
2008 Chitturi R, Raghunathan R, Mahajan V. Delight by Design: The Role of Hedonic Versus Utilitarian Benefits Journal of Marketing. 72: 48-63. DOI: 10.1509/Jmkg.72.3.48  0.623
2007 Chitturi R, Raghunathan R, Mahajan V. Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences Journal of Marketing Research. 44: 702-714. DOI: 10.1509/Jmkr.44.4.702  0.581
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