Nathan Novemsky

Affiliations: 
Yale University, New Haven, CT 
Area:
Marketing Business Administration, Experimental Psychology
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"Nathan Novemsky"
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Parents

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Daniel Kahneman grad student 2000 Princeton
 (Does the order of hedonic sequences matter? It depends on when you ask.)

Children

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Guy Voichek grad student
Anastasiya Pocheptsova grad student 2008 Yale
Jing Wang grad student 2008 Yale
Ernest Baskin grad student 2010-2015 Yale (Marketing Tree)
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Publications

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Voichek G, Novemsky N. (2021) Asymmetric Hedonic Contrast: Pain Is More Contrast Dependent Than Pleasure. Psychological Science. 956797621991140
Baskin E, Gorlin M, Chance Z, et al. (2016) Proximity of snacks to beverages increases food consumption in the workplace: A field study. Appetite
Baskin E, Wakslak CJ, Trope Y, et al. (2014) Why feasibility matters more to gift receivers than to givers: A construal-level approach to gift giving Journal of Consumer Research. 41: 169-182
Kim J, Novemsky N, Dhar R. (2013) Adding small differences can increase similarity and choice. Psychological Science. 24: 225-9
Wang J, Novemsky N, Dhar R, et al. (2010) Trade-offs and depletion in choice Journal of Marketing Research. 47: 910-919
Pocheptsova A, Novemsky N. (2010) When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects Journal of Consumer Research. 36: 992-1001
Frederick S, Novemsky N, Wang J, et al. (2009) Opportunity Cost Neglect Journal of Consumer Research. 36: 553-561
Wang J, Novemsky N, Dhar R. (2009) Anticipating Adaptation to Products Journal of Consumer Research. 36: 149-159
Dhar R, Novemsky N. (2008) Beyond rationality: The content of preferences Journal of Consumer Psychology. 18: 175-178
Novemsky N, Dhar R, Schwarz N, et al. (2007) Preference Fluency in Choice Journal of Marketing Research. 44: 347-356
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