Girish Mallapragada, Ph.D.
Affiliations: | 2008 | Pennsylvania State University, State College, PA, United States |
Area:
Marketing Business Administration, Management Business AdministrationGoogle:
"Girish Mallapragada"Parents
Sign in to add mentor| Rajdeep Grewal | grad student | 2008 | Penn State | |
| (Being open in a closed world: Essays on innovation in open source networks.) | ||||
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Publications
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| Srinivasan R, Wuyts S, Mallapragada G. (2018) Corporate Board Interlocks and New Product Introductions Journal of Marketing. 82: 132-147 |
| Mallapragada G, Srinivasan R. (2017) Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains Decision Sciences. 48: 1164-1197 |
| Mallapragada G, Chandukala SR, Liu Q. (2016) Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior Journal of Marketing. 80: 21-38 |
| Mallapragada G, Grewal R, Mehta R, et al. (2014) Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes Journal of the Academy of Marketing Science |
| Grewal R, Kumar A, Mallapragada G, et al. (2013) Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship Journal of Marketing Research. 50: 378-398 |
| Grewal R, Chandrashekaran M, Johnson JL, et al. (2013) Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms Journal of the Academy of Marketing Science. 41: 206-233 |
| Mallapragada G, Grewal R, Lilien G. (2012) User-generated open source products: Founder's social capital and time to product release Marketing Science. 31: 474-492 |
| Grewal R, Lilien GL, Mallapragada G. (2006) Location, location, location: How network embeddedness affects project success in open source systems Management Science. 52: 1043-1056 |