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Girish Mallapragada, Ph.D. - Publications

Affiliations: 
2008 Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, Management Business Administration
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8 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Srinivasan R, Wuyts S, Mallapragada G. Corporate Board Interlocks and New Product Introductions Journal of Marketing. 82: 132-147. DOI: 10.1509/Jm.16.0120  0.503
2017 Mallapragada G, Srinivasan R. Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains Decision Sciences. 48: 1164-1197. DOI: 10.1111/Deci.12258  0.498
2016 Mallapragada G, Chandukala SR, Liu Q. Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior Journal of Marketing. 80: 21-38. DOI: 10.1509/Jm.15.0138  0.383
2014 Mallapragada G, Grewal R, Mehta R, Dharwadkar R. Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes Journal of the Academy of Marketing Science. DOI: 10.1007/S11747-014-0411-8  0.603
2013 Grewal R, Kumar A, Mallapragada G, Saini A. Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship Journal of Marketing Research. 50: 378-398. DOI: 10.1509/Jmr.11.0487  0.589
2013 Grewal R, Chandrashekaran M, Johnson JL, Mallapragada G. Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms Journal of the Academy of Marketing Science. 41: 206-233. DOI: 10.1007/S11747-011-0295-9  0.607
2012 Mallapragada G, Grewal R, Lilien G. User-generated open source products: Founder's social capital and time to product release Marketing Science. 31: 474-492. DOI: 10.1287/Mksc.1110.0690  0.524
2006 Grewal R, Lilien GL, Mallapragada G. Location, location, location: How network embeddedness affects project success in open source systems Management Science. 52: 1043-1056. DOI: 10.1287/Mnsc.1060.0550  0.53
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