Mahima Hada, Ph.D.
Affiliations: | 2011 | Pennsylvania State University, State College, PA, United States |
Area:
Marketing Business Administration, Organizational, Speech CommunicationGoogle:
"Mahima Hada"Parents
Sign in to add mentor| Rajdeep Grewal | grad student | 2011 | Penn State | |
| (Referral equity and referral management: Essays on the supplier firm's perspective of referrals.) | ||||
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Publications
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| Sajeesh S, Hada M, Raju JS. (2020) The effect of consumer heterogeneity on firm profits in conspicuous goods markets International Journal of Research in Marketing. 37: 258-280 |
| Hada MS, Chakravarty A, Mukherjee P. (2014) Activity based costing of diagnostic procedures at a nuclear medicine center of a tertiary care hospital. Indian Journal of Nuclear Medicine : Ijnm : the Official Journal of the Society of Nuclear Medicine, India. 29: 241-5 |
| Hada M, Grewal R, Lilien GL. (2014) Supplier-selected referrals Journal of Marketing. 78: 34-51 |
| Hada M, Grewal R, Lilien aGL. (2013) Purchasing Managers' Perceived Bias in Supplier-Selected Referrals Journal of Supply Chain Management. 49: 81-95 |
| Hada M, Grewal R, Chandrashekaran M. (2013) MNC subsidiary channel relationships as extended links: Implications of global strategies Journal of International Business Studies. 44: 787-812 |