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Alok R. Saboo, Ph.D.

Affiliations: 
2012 Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration
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"Alok Saboo"
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Rajdeep Grewal grad student 2012 Penn State
 (Modeling strategic issues for IPO firms.)

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Publications

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Kumar V, Saboo AR, Agarwal A, et al. (2020) Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry Production and Operations Management. 29: 192-213
Sharma A, Soni M, Borah SB, et al. (2020) Identifying the drivers of luxury brand sales in emerging markets: An exploratory study Journal of Business Research. 111: 25-40
Sharma A, Saboo AR, Kumar V. (2018) Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry: Journal of Marketing. 82: 66-85
Saboo AR, Sharma A, Chakravarty A, et al. (2017) Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap Journal of Marketing Research. 54: 219-238
Saboo AR, Kumar V, Anand A. (2017) Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes: Journal of Marketing. 81: 42-61
Lam SK, Sleep S, Hennig-Thurau T, et al. (2017) Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective Journal of Service Research. 20: 1094670516679271
Saboo AR, Kumar V, Park I. (2016) Using big data to model time-varying effects for marketing resource (re)allocation Management Information Systems Quarterly. 40: 911-939
Saboo AR, Kumar V, Ramani G. (2016) Evaluating the impact of social media activities on human brand sales International Journal of Research in Marketing. 33: 524-541
Wang R, Saboo AR, Grewal R. (2015) A managerial capital perspective on chief marketing officer succession International Journal of Research in Marketing. 32
Saboo AR, Grewal R. (2013) Stock market reactions to customer and competitor orientations: The case of initial public offerings Marketing Science. 32: 70-88
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