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Alok R. Saboo, Ph.D. - Publications

Affiliations: 
2012 Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration
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10 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Kumar V, Saboo AR, Agarwal A, Kumar B. Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry Production and Operations Management. 29: 192-213. DOI: 10.1111/Poms.13095  0.372
2020 Sharma A, Soni M, Borah SB, Saboo AR. Identifying the drivers of luxury brand sales in emerging markets: An exploratory study Journal of Business Research. 111: 25-40. DOI: 10.1016/J.Jbusres.2020.02.009  0.503
2018 Sharma A, Saboo AR, Kumar V. Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry: Journal of Marketing. 82: 66-85. DOI: 10.1509/Jm.17.0276  0.479
2017 Saboo AR, Sharma A, Chakravarty A, Kumar V. Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap Journal of Marketing Research. 54: 219-238. DOI: 10.1509/Jmr.15.0556  0.576
2017 Saboo AR, Kumar V, Anand A. Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes: Journal of Marketing. 81: 42-61. DOI: 10.1509/Jm.16.0457  0.482
2017 Lam SK, Sleep S, Hennig-Thurau T, Sridhar S, Saboo AR. Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective Journal of Service Research. 20: 1094670516679271. DOI: 10.1177/1094670516679271  0.371
2016 Saboo AR, Kumar V, Park I. Using big data to model time-varying effects for marketing resource (re)allocation Management Information Systems Quarterly. 40: 911-939. DOI: 10.25300/Misq/2016/40.4.06  0.54
2016 Saboo AR, Kumar V, Ramani G. Evaluating the impact of social media activities on human brand sales International Journal of Research in Marketing. 33: 524-541. DOI: 10.1016/J.Ijresmar.2015.02.007  0.32
2015 Wang R, Saboo AR, Grewal R. A managerial capital perspective on chief marketing officer succession International Journal of Research in Marketing. 32. DOI: 10.1016/J.Ijresmar.2014.11.001  0.543
2013 Saboo AR, Grewal R. Stock market reactions to customer and competitor orientations: The case of initial public offerings Marketing Science. 32: 70-88. DOI: 10.1287/Mksc.1120.0749  0.561
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