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Nicole Ponder

Affiliations: 
Marketing, Quantitative Analysis, and Business Law Mississippi State University, Starkville, MS, United States 
Area:
Marketing Business Administration, Social Psychology
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Michelle B. Beauchamp grad student 2007 Mississippi State University
Donald C. Barnes grad student 2009 Mississippi State University
Michael Breazeale grad student 2010 Mississippi State University

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Publications

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Ponder N, Holloway BB, Hansen JD. (2016) The mediating effects of customers’ intimacy perceptions on the trust-commitment relationship Journal of Services Marketing. 30: 75-87
Barnes DC, Ponder N, Hopkins CD. (2015) The impact of perceived customer delight on the frontline employee Journal of Business Research. 68: 433-441
Barnes DC, Collier JE, Ponder N, et al. (2013) Investigating the Employee’s Perspective of Customer Delight Journal of Personal Selling and Sales Management. 33: 91-104
Breazeale M, Ponder N. (2013) Get the picture? Visual servicescapes and self-image congruity Journal of Business Research. 66: 839-846
Barnes DC, Ponder N, Dugar K. (2011) Investigating the key routes to customer delight Journal of Marketing Theory and Practice. 19: 359-375
Williams Z, Ponder N, Autry CW. (2009) Supply chain security culture: Measure development and validation The International Journal of Logistics Management. 20: 243-260
Martin WC, Ponder N, Lueg JE. (2009) Price fairness perceptions and customer loyalty in a retail context Journal of Business Research. 62: 588-593
Lueg JE, Ponder N. (2006) Understanding the socialisation process of teen consumers across shopping channels International Journal of Electronic Marketing and Retailing. 1: 83-97
Arnold MJ, Reynolds KE, Ponder N, et al. (2005) Customer delight in a retail context: investigating delightful and terrible shopping experiences Journal of Business Research. 58: 1132-1145
Ponder N, Beatty SE, Foxx W. (2004) Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives Journal of Marketing Education. 26: 226-235
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