Audhesh Paswan
Affiliations: | University of North Texas, Denton, TX, United States |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Audhesh Paswan"Mean distance: (not calculated yet)
Children
Sign in to add trainee| Somjit Barat | grad student | 2007 | University of North Texas |
| Tanawat Hirunyawipada | grad student | 2007 | University of North Texas |
| Mohammadali Zolfagharian | grad student | 2007 | University of North Texas |
| Archna Vahie | grad student | 2011 | University of North Texas |
| Iman Naderi | grad student | 2013 | University of North Texas |
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Publications
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| Pei Z, Paswan A, Camp K. (2020) Valuable strategy and firm performance in the O2O competition Industrial Marketing Management. 85: 167-179 |
| Rajamma RK, Paswan A, Spears N. (2019) User-generated content (UGC) misclassification and its effects Journal of Consumer Marketing. 37: 125-138 |
| Guzman F, Paswan A, Tripathy N. (2019) Consumer centric antecedents to personal financial planning Journal of Consumer Marketing. 36: 858-868 |
| Iyer P, Davari A, Paswan A. (2018) Determinants of brand performance: the role of internal branding Journal of Brand Management. 25: 202-216 |
| Nguyen TD, Paswan A, Dubinsky AJ. (2018) Allocation of Salespeople's resources for generating new sales opportunities across four types of customers Industrial Marketing Management. 68: 114-131 |
| Paswan A, Guzmán F, Lewin J. (2017) Attitudinal determinants of environmentally sustainable behavior Journal of Consumer Marketing. 34: 414-426 |
| Ganesh G, Paswan A, Sun Q. (2015) Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination Marketing Education Review. 25: 67-81 |
| Paswan A, Cheng JM. (2013) Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry Journal of Marketing Channels. 20: 169-184 |
| Barat S, Amos C, Paswan A, et al. (2013) An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions Journal of Retailing and Consumer Services. 20: 240-247 |
| Holmes GR, Paswan A. (2012) Consumer reaction to new package design Journal of Product and Brand Management. 21: 109-116 |