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Ashwani Monga

Affiliations: 
Business Administration University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Behavioral Psychology
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"Ashwani Monga"
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Robin L. Soster grad student 2011 University of South Carolina
Frank May grad student 2014 University of South Carolina

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Publications

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Monga A, Zor O. (2018) Time versus money. Current Opinion in Psychology. 26: 28-31
Monga A, May F, Bagchi R. (2017) Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates Journal of Consumer Research. 44: 833-852
Siddiqui RA, Monga A, Buechel EC. (2017) When Intertemporal Rewards Are Hedonic, Larger Units of Wait Time Boost Patience Journal of Consumer Psychology. 28: 612-628
Siddiqui RA, May F, Monga A. (2016) Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices Journal of Consumer Research. 43: 932-949
May F, Monga A. (2014) When time has a will of its own, the powerless don't have the will to wait: Anthropomorphism of time can decrease patience Journal of Consumer Research. 40: 924-942
Siddiqui RA, May F, Monga A. (2014) Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks Journal of Experimental Social Psychology. 50: 184-189
Monga A, Bagchi R. (2012) Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers Journal of Consumer Research. 39: 185-198
Saini R, Rao RS, Monga A. (2010) Is that deal worth my time? The interactive effect of relative and referent thinking on willingness to seek a bargain Journal of Marketing. 74: 34-48
Soster RL, Monga A, Bearden WO. (2010) Tracking costs of time and money: How accounting periods affect mental accounting Journal of Consumer Research. 37: 712-721
Monga A, Saini R. (2009) Currency of Search: How Spending Time on Search is Not the Same as Spending Money Journal of Retailing. 85: 245-257
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