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William Hedgcock - Publications

Affiliations: 
Marketing University of Iowa, Iowa City, IA 
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10 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Halfmann K, Hedgcock W, Denburg NL. Neural correlates of cognitive reappraisal of positive and negative affect in older adults. Aging & Mental Health. 1-8. PMID 31769305 DOI: 10.1080/13607863.2019.1693970  0.735
2016 Koestner BP, Hedgcock W, Halfmann K, Denburg NL. The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults. Frontiers in Aging Neuroscience. 8: 189. PMID 27536238 DOI: 10.3389/Fnagi.2016.00189  0.754
2015 Halfmann K, Hedgcock W, Kable J, Denburg NL. Individual differences in the neural signature of subjective value among older adults. Social Cognitive and Affective Neuroscience. PMID 26089342 DOI: 10.1093/Scan/Nsv078  0.758
2015 Denburg NL, Hedgcock WM. Chapter 5 - Age-Associated Executive Dysfunction, the Prefrontal Cortex, and Complex Decision Making Aging and Decision Making: Empirical and Applied Perspectives. 79-101. DOI: 10.1016/B978-0-12-417148-0.00005-4  0.625
2014 Halfmann K, Hedgcock W, Bechara A, Denburg NL. Functional neuroimaging of the Iowa Gambling Task in older adults. Neuropsychology. 28: 870-80. PMID 25068669 DOI: 10.1037/Neu0000120  0.762
2013 Halfmann K, Hedgcock W, Denburg NL. Age-Related Differences in Discounting Future Gains and Losses. Journal of Neuroscience, Psychology, and Economics. 6: 42-54. PMID 24976878 DOI: 10.1037/Npe0000003  0.748
2013 Malkoc SA, Hedgcock W, Hoeffler S. Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives Journal of Consumer Psychology. 23: 317-329. DOI: 10.1016/J.Jcps.2012.10.008  0.378
2010 Hedgcock WM, Crowe DA, Leuthold AC, Georgopoulos AP. A magnetoencephalography study of choice bias. Experimental Brain Research. 202: 121-7. PMID 20012531 DOI: 10.1007/S00221-009-2117-6  0.347
2009 Hedgcock W, Rao AR, Chen HA. Could ralph nader's entrance and exit have helped al gore? The impact of decoy dynamics on consumer choice Journal of Marketing Research. 46: 330-343. DOI: 10.1509/Jmkr.46.3.330  0.404
2009 Hedgcock W, Rao AR. Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study Journal of Marketing Research. 46: 1-13. DOI: 10.1509/Jmkr.46.1.1  0.355
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