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Shashi M. Matta, Ph.D. - Publications

Affiliations: 
2006 University of Southern California, Los Angeles, CA, United States 
Area:
Marketing Business Administration, Social Psychology
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2013 Folkes VS, Matta S. When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter Journal of Consumer Psychology. 23: 19-35. DOI: 10.1016/J.Jcps.2012.01.006  0.542
2010 Yorkston EA, Nunes JC, Matta S. The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions: Journal of Marketing. 74: 80-93. DOI: 10.1509/Jmkg.74.1.80  0.378
2007 Yorkston E, Nunes J, Matta S. The Role of Implicit Theories in Brand Extendibility Acr North American Advances. DOI: 10.2139/Ssrn.995247  0.366
2005 Martin IM, Stewart DW, Matta S. Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions Journal of the Academy of Marketing Science. 33: 275-294. DOI: 10.1177/0092070304271197  0.383
2005 Matta S, Folkes VS. Inferences about the Brand from Counterstereotypical Service Providers Journal of Consumer Research. 32: 196-206. DOI: 10.1086/432229  0.518
2004 Folkes V, Matta S. The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant Journal of Consumer Research. 31: 390-401. DOI: 10.1086/422117  0.527
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