Rajdeep Grewal - Publications

Affiliations: 
Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, Organizational, Speech Communication

67 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Lim LG, Tuli KR, Grewal R. Customer satisfaction and its impact on the future costs of selling Journal of Marketing. 84: 23-44. DOI: 10.1177/0022242920923307  0.469
2019 Gupta A, Kumar A, Grewal R, Lilien GL. Within-Seller and Buyer-Seller Network Structures and Key Account Profitability Journal of Marketing. 83: 108-132. DOI: 10.25384/Sage.C.4309451.V1  0.505
2018 Grewal R, Saini A, Kumar A, Dwyer FR, Dahlstrom R. Marketing Channel Management by Multinational Corporations in Foreign Markets Journal of Marketing. 82: 49-69. DOI: 10.1509/Jm.16.0335  0.479
2018 Winterich KP, Gangwar M, Grewal R. When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements Journal of Marketing. 82: 70-86. DOI: 10.1509/Jm.16.0169  0.306
2017 Grewal R. Journal of Marketing Research: Looking Forward Journal of Marketing Research. 54: 1-4. DOI: 10.1509/Jmr.54.11  0.508
2017 Wang R, Gupta A, Grewal R. Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective Journal of Marketing Research. 54: 650-670. DOI: 10.1509/Jmr.14.0124  0.57
2017 Gill M, Sridhar S, Grewal R. Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App Journal of Marketing. 81: 45-66. DOI: 10.1509/Jm.16.0149  0.525
2017 Shi H, Sridhar S, Grewal R, Lilien G. Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets Journal of Marketing. 81: 25-44. DOI: 10.1509/Jm.15.0358  0.533
2016 Chakravarty A, Grewal R. Analyst earning forecasts and advertising and r&d budgets: Role of agency theoretic monitoring and bonding costs Journal of Marketing Research. 53: 580-596. DOI: 10.1509/Jmr.14.0204  0.669
2016 Kang C, Germann F, Grewal R. Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance Journal of Marketing. 80: 59-79. DOI: 10.1509/Jm.15.0324  0.792
2016 Sridhar S, Germann F, Kang C, Grewal R. Relating online, regional, and national advertising to firm value Journal of Marketing. 80: 39-55. DOI: 10.1509/Jm.14.0231  0.8
2016 Saboo AR, Chakravarty A, Grewal R. Organizational debut on the public stage: Marketing myopia and initial public offerings Marketing Science. 35: 656-675. DOI: 10.1287/Mksc.2015.0970  0.732
2015 Germann F, Ebbes P, Grewal R. The chief marketing officer matters! Journal of Marketing. 79: 1-22. DOI: 10.1509/Jm.14.0244  0.812
2015 Ebbes P, Liechty JC, Grewal R. Attribute-level heterogeneity Management Science. 61: 885-897. DOI: 10.1287/Mnsc.2014.1898  0.346
2015 Sabnis G, Grewal R. Cable news wars on the internet: Competition and user-generated content Information Systems Research. 26: 301-319. DOI: 10.1287/Isre.2015.0579  0.714
2015 Wang R, Saboo AR, Grewal R. A managerial capital perspective on chief marketing officer succession International Journal of Research in Marketing. 32. DOI: 10.1016/J.Ijresmar.2014.11.001  0.783
2014 Chakravarty A, Kumar A, Grewal R. Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms: Journal of Marketing. 78: 1-23. DOI: 10.1509/Jm.12.0442  0.684
2014 Hada M, Grewal R, Lilien GL. Supplier-selected referrals Journal of Marketing. 78: 34-51. DOI: 10.1509/Jm.11.0173  0.685
2014 Mallapragada G, Grewal R, Mehta R, Dharwadkar R. Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes Journal of the Academy of Marketing Science. DOI: 10.1007/S11747-014-0411-8  0.813
2014 Germann F, Grewal R, Ross WT, Srivastava RK. Product recalls and the moderating role of brand commitment Marketing Letters. 25: 179-191. DOI: 10.1007/S11002-013-9250-5  0.752
2013 Grewal R, Kumar A, Mallapragada G, Saini A. Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship Journal of Marketing Research. 50: 378-398. DOI: 10.1509/Jmr.11.0487  0.803
2013 Sabnis G, Chatterjee SC, Grewal R, Lilien GL. The sales lead black hole: On sales reps' follow-up of marketing leads Journal of Marketing. 77: 52-67. DOI: 10.1509/Jm.10.0047  0.742
2013 Saboo AR, Grewal R. Stock market reactions to customer and competitor orientations: The case of initial public offerings Marketing Science. 32: 70-88. DOI: 10.1287/Mksc.1120.0749  0.798
2013 Chakravarty A, Grewal R, Sambamurthy V. Information technology competencies, organizational agility, and firm performance: Enabling and facilitating roles Information Systems Research. 24: 976-997. DOI: 10.1287/Isre.2013.0500  0.694
2013 Hada M, Grewal R, Lilien aGL. Purchasing Managers' Perceived Bias in Supplier-Selected Referrals Journal of Supply Chain Management. 49: 81-95. DOI: 10.1111/Jscm.12007  0.631
2013 Hada M, Grewal R, Chandrashekaran M. MNC subsidiary channel relationships as extended links: Implications of global strategies Journal of International Business Studies. 44: 787-812. DOI: 10.1057/Jibs.2013.34  0.635
2013 Grewal R, Chandrashekaran M, Johnson JL, Mallapragada G. Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms Journal of the Academy of Marketing Science. 41: 206-233. DOI: 10.1007/S11747-011-0295-9  0.817
2012 Puligadda S, Ross WT, Grewal R. Individual differences in brand schematicity Journal of Marketing Research. 49: 115-130. DOI: 10.1509/Jmr.10.0051  0.394
2012 Mallapragada G, Grewal R, Lilien G. User-generated open source products: Founder's social capital and time to product release Marketing Science. 31: 474-492. DOI: 10.1287/Mksc.1110.0690  0.738
2011 Fang E, Palmatier RW, Grewal R. Effects of customer and innovation asset configuration strategies on firm performance Journal of Marketing Research. 48: 587-602. DOI: 10.1509/Jmkr.48.3.587  0.553
2011 Chakravarty A, Grewal R. The Stock Market in the Driver's Seat! Implications for R&D and Marketing Management Science. 57: 1594-1609. DOI: 10.1287/Mnsc.1110.1317  0.703
2011 Dong S, Ding M, Grewal R, Zhao P. Functional Forms of the Satisfaction-Loyalty Relationship International Journal of Research in Marketing. 28: 38-50. DOI: 10.1016/J.Ijresmar.2010.09.002  0.411
2010 Grewal R, Chandrashekaran M, Citrin AV. Customer satisfaction heterogeneity and shareholder value Journal of Marketing Research. 47: 612-626. DOI: 10.1509/Jmkr.47.4.612  0.47
2010 Grewal R, Chakravarty A, Saini A. Governance Mechanisms in Business-to-Business Electronic Markets Journal of Marketing. 74: 45-62. DOI: 10.1509/Jmkg.74.4.45  0.719
2010 Puligadda S, Grewal R, Rangaswamy A, Kardes FR. The role of idiosyncratic attribute evaluation in mass customization Journal of Consumer Psychology. 20: 369-380. DOI: 10.1016/J.Jcps.2010.04.003  0.328
2010 Chandrashekaran M, Grewal R, Mehta R. Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products Journal of Interactive Marketing. 24: 1-13. DOI: 10.1016/J.Intmar.2009.06.001  0.466
2010 Ebbes P, Grewal R, DeSarbo WS. Modeling strategic group dynamics: A hidden Markov approach Quantitative Marketing and Economics. 8: 241-274. DOI: 10.1007/S11129-010-9081-0  0.375
2010 Lilien GL, Grewal R, Bowman D, Ding M, Griffin A, Kumar V, Narayandas D, Peres R, Srinivasan R, Wang Q. Calculating, creating, and claiming value in business markets: Status and research agenda Marketing Letters. 21: 287-299. DOI: 10.1007/S11002-010-9108-Z  0.429
2010 Saini A, Grewal R, Johnson JL. Putting market-facing technology to work: Organizational drivers of CRM performance Marketing Letters. 21: 365-383. DOI: 10.1007/S11002-009-9096-Z  0.498
2009 DeSarbo WS, Grewal R, Wang R. Dynamic strategic groups: deriving spatial evolutionary paths Southern Medical Journal. 30: 1420-1439. DOI: 10.1002/Smj.788  0.364
2008 DeSarbo WS, Grewal R, Scott CJ. A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses Journal of Marketing Research. 45: 280-292. DOI: 10.1509/Jmkr.45.3.280  0.462
2008 Grewal R, Chandrashekaran M, Dwyer FR. Navigating local environments with global strategies: A contingency model of multinational subsidiary performance Marketing Science. 27: 886-902. DOI: 10.1287/Mksc.1070.0353  0.462
2008 Grewal R, Dearden JA, Lilien GL. The University Rankings Game: Modeling the Competition Among Universities for Ranking The American Statistician. 62: 232-237. DOI: 10.1198/000313008X332124  0.374
2008 DeSarbo WS, Grewal R, Hwang H, Wang Q. The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure Journal of Modelling in Management. 3: 220-248. DOI: 10.1108/17465660810920573  0.372
2008 Grewal R, Chakravarty A, Ding M, Liechty JC. Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector International Journal of Research in Marketing. 25: 261-272. DOI: 10.1016/J.Ijresmar.2008.07.001  0.368
2008 Lee RP, Johnson JL, Grewal R. Understanding the antecedents of collateral learning in new product alliances International Journal of Research in Marketing. 25: 192-200. DOI: 10.1016/J.Ijresmar.2008.03.002  0.368
2008 DeSarbo WS, Grewal R. Hybrid strategic groups Southern Medical Journal. 29: 293-317. DOI: 10.1002/Smj.658  0.448
2007 Chandrashekaran M, Rotte K, Tax SS, Grewal R. Satisfaction strength and customer loyalty Journal of Marketing Research. 44: 153-163. DOI: 10.1509/Jmkr.44.1.153  0.407
2007 Srinivasan R, Haunschild P, Grewal R. Vicarious Learning in New Product Introductions in the Early Years of a Converging Market Management Science. 53: 16-28. DOI: 10.1287/Mnsc.1060.0608  0.513
2007 Grewal R, Slotegraaf RJ. Embeddedness of Organizational Capabilities Decision Sciences. 38: 451-488. DOI: 10.1111/J.1540-5915.2007.00166.X  0.465
2007 Grewal R, Johnson JL, Sarker S. Crises in business markets: implications for interfirm linkages Journal of the Academy of Marketing Science. 35: 398-416. DOI: 10.1007/S11747-007-0045-1  0.529
2007 DeSarbo WS, Grewal R. An Alternative Efficient Representation of Demand-Based Competitive Asymmetry Southern Medical Journal. 28: 755-766. DOI: 10.1002/Smj.601  0.551
2006 Grewal R, Lilien GL, Mallapragada G. Location, location, location: How network embeddedness affects project success in open source systems Management Science. 52: 1043-1056. DOI: 10.1287/Mnsc.1060.0550  0.74
2006 DeSarbo WS, Grewal R, Wind J. Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition Southern Medical Journal. 27: 101-129. DOI: 10.1002/Smj.505  0.54
2005 Ding M, Grewal R, Liechty JC. Incentive-Aligned Conjoint Analysis Journal of Marketing Research. 42: 67-82. DOI: 10.1509/Jmkr.42.1.67.56890  0.34
2004 Grewal R, Mehta R, Kardes FR. The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes Journal of Marketing Research. 41: 101-115. DOI: 10.1509/Jmkr.41.1.101.25090  0.355
2004 Lee RP, Grewal R. Strategic Responses to New Technologies and Their Impact on Firm Performance Journal of Marketing. 68: 157-171. DOI: 10.1509/Jmkg.68.4.157.42730  0.477
2004 Johnson JL, Sohi RS, Grewal R. The Role of Relational Knowledge Stores in Interfirm Partnering Journal of Marketing. 68: 21-36. DOI: 10.1509/Jmkg.68.3.21.34765  0.368
2002 Chatterjee D, Grewal R, Sambamurthy V. Shaping up for e-commerce: institutional enablers of the organizational assimilation of web technologies Management Information Systems Quarterly. 26: 65-89. DOI: 10.2307/4132321  0.369
2002 Grewal R, Dharwadkar R. The Role of the Institutional Environment in Marketing Channels Journal of Marketing. 66: 82-97. DOI: 10.1509/Jmkg.66.3.82.18504  0.392
2001 Grewal R, Comer JM, Mehta R. An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets: Journal of Marketing. 65: 17-33. DOI: 10.1509/Jmkg.65.3.17.18331  0.549
2001 Grewal R, Tansuhaj P. Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility Journal of Marketing. 65: 67-80. DOI: 10.1509/Jmkg.65.2.67.18259  0.573
2001 Grewal R, Mills JA, Mehta R, Mujumdar S. Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration Journal of Business Research. 51: 127-144. DOI: 10.1016/S0148-2963(99)00054-5  0.51
2000 Grewal R, Mehta R, Kardes FR. The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership Journal of Economic Psychology. 21: 233-252. DOI: 10.1016/S0167-4870(00)00003-9  0.334
1999 Grewal R, Comer JM, Mehta R. Does Trust Determine Satisfaction in Marketing Channel Relationships? The Moderating Role of Exchange Partner's Price Competitiveness Journal of Business-to-Business Marketing. 6: 1-18. DOI: 10.1300/J033V06N01_01  0.484
1999 Chandrashekaran M, Mehta R, Chandrashekaran R, Grewal R. Market motives, distinctive capabilities, and domestic inertia: A hybrid model of innovation generation Journal of Marketing Research. 36: 95-112. DOI: 10.1177/002224379903600107  0.502
1996 Mehta R, Grewal R, Sivadas E. International direct marketing on the internet: Do internet users form a global segment? Journal of Direct Marketing. 10: 45-58. DOI: 10.1002/(Sici)1522-7138(199624)10:1<45::Aid-Dir4>3.0.Co;2-#  0.497
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