Year |
Citation |
Score |
2018 |
Srinivasan R, Wuyts S, Mallapragada G. Corporate Board Interlocks and New Product Introductions Journal of Marketing. 82: 132-147. DOI: 10.1509/Jm.16.0120 |
0.503 |
|
2017 |
Mallapragada G, Srinivasan R. Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains Decision Sciences. 48: 1164-1197. DOI: 10.1111/Deci.12258 |
0.498 |
|
2016 |
Mallapragada G, Chandukala SR, Liu Q. Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior Journal of Marketing. 80: 21-38. DOI: 10.1509/Jm.15.0138 |
0.383 |
|
2014 |
Mallapragada G, Grewal R, Mehta R, Dharwadkar R. Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes Journal of the Academy of Marketing Science. DOI: 10.1007/S11747-014-0411-8 |
0.603 |
|
2013 |
Grewal R, Kumar A, Mallapragada G, Saini A. Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship Journal of Marketing Research. 50: 378-398. DOI: 10.1509/Jmr.11.0487 |
0.589 |
|
2013 |
Grewal R, Chandrashekaran M, Johnson JL, Mallapragada G. Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms Journal of the Academy of Marketing Science. 41: 206-233. DOI: 10.1007/S11747-011-0295-9 |
0.607 |
|
2012 |
Mallapragada G, Grewal R, Lilien G. User-generated open source products: Founder's social capital and time to product release Marketing Science. 31: 474-492. DOI: 10.1287/Mksc.1110.0690 |
0.524 |
|
2006 |
Grewal R, Lilien GL, Mallapragada G. Location, location, location: How network embeddedness affects project success in open source systems Management Science. 52: 1043-1056. DOI: 10.1287/Mnsc.1060.0550 |
0.53 |
|
Low-probability matches (unlikely to be authored by this person) |
2012 |
Mallapragada G, Ray A, Jin X. Symbolic dynamic filtering and language measure for behavior identification of mobile robots. Ieee Transactions On Systems, Man, and Cybernetics. Part B, Cybernetics : a Publication of the Ieee Systems, Man, and Cybernetics Society. 42: 647-59. PMID 22067436 DOI: 10.1109/TSMCB.2011.2172419 |
0.055 |
|
Hide low-probability matches. |