| Year |
Citation |
Score |
| 2020 |
Liu Z, Hofstede FT, Duan JA, Mahajan V. Dynamics and Peer Effects of Brand Revenue in College Sports International Journal of Research in Marketing. DOI: 10.2139/Ssrn.2576918 |
0.336 |
|
| 2020 |
Krijestorac H, Garg R, Mahajan V. Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls Information Systems Research. 31: 449-472. DOI: 10.1287/Isre.2019.0897 |
0.377 |
|
| 2017 |
Kashmiri S, Mahajan V. Values That Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk Journal of Marketing Research. 54: 260-278. DOI: 10.1509/Jmr.14.0110 |
0.381 |
|
| 2017 |
Arora S, Hofstede Ft, Mahajan V. The Implications of Offering Free Versions for the Performance of Paid Mobile Apps Journal of Marketing. 81: 62-78. DOI: 10.1509/Jm.15.0205 |
0.346 |
|
| 2017 |
Brower J, Kashmiri S, Mahajan V. Signaling virtue: Does firm corporate social performance trajectory moderate the social performance–financial performance relationship? Journal of Business Research. 81: 86-95. DOI: 10.1016/J.Jbusres.2017.08.013 |
0.365 |
|
| 2017 |
Nath P, Mahajan V. Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover Journal of the Academy of Marketing Science. 45: 93-118. DOI: 10.1007/S11747-016-0478-5 |
0.661 |
|
| 2017 |
Prasad A, Venkatesh R, Mahajan V. Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness Qme-Quantitative Marketing and Economics. 15: 341-368. DOI: 10.1007/S11129-017-9189-6 |
0.397 |
|
| 2015 |
Kashmiri S, Mahajan V. The name's the game: Does marketing impact the value of corporate name changes? Journal of Business Research. 68: 281-290. DOI: 10.1016/J.Jbusres.2014.07.007 |
0.417 |
|
| 2015 |
Prasad A, Venkatesh R, Mahajan V. Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers International Journal of Research in Marketing. 32: 1-8. DOI: 10.1016/J.Ijresmar.2014.06.004 |
0.438 |
|
| 2014 |
Kashmiri S, Mahajan V. Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions International Journal of Research in Marketing. 31: 78-93. DOI: 10.1016/J.Ijresmar.2013.08.003 |
0.361 |
|
| 2014 |
Kashmiri S, Mahajan V. A Rose by Any Other Name: Are Family Firms Named After Their Founding Families Rewarded More for Their New Product Introductions? Journal of Business Ethics. 124: 81-99. DOI: 10.1007/S10551-013-1861-5 |
0.358 |
|
| 2013 |
Brower J, Mahajan V. Driven to Be Good: A Stakeholder Theory Perspective on the Drivers of Corporate Social Performance Journal of Business Ethics. 117: 313-331. DOI: 10.1007/S10551-012-1523-Z |
0.406 |
|
| 2011 |
Nath P, Mahajan V. Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams Journal of Marketing. 75: 60-77. DOI: 10.1509/Jmkg.75.1.60 |
0.627 |
|
| 2010 |
Prasad A, Venkatesh R, Mahajan V. Optimal Bundling of Technological Products with Network Externality Management Science. 56: 2224-2236. DOI: 10.1287/Mnsc.1100.1259 |
0.341 |
|
| 2010 |
Kashmiri S, Mahajan V. What's in a name?: An analysis of the strategic behavior of family firms International Journal of Research in Marketing. 27: 271-280. DOI: 10.1016/J.Ijresmar.2010.04.001 |
0.359 |
|
| 2010 |
Peres R, Muller E, Mahajan V. Innovation diffusion and new product growth models: A critical review and research directions International Journal of Research in Marketing. 27: 91-106. DOI: 10.1016/J.Ijresmar.2009.12.012 |
0.396 |
|
| 2008 |
Chitturi R, Raghunathan R, Mahajan V. Delight by Design: The Role of Hedonic Versus Utilitarian Benefits Journal of Marketing. 72: 48-63. DOI: 10.1509/Jmkg.72.3.48 |
0.726 |
|
| 2008 |
Nath P, Mahajan V. Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams. Journal of Marketing. 72: 65-81. DOI: 10.1509/Jmkg.72.1.65 |
0.662 |
|
| 2007 |
Chitturi R, Raghunathan R, Mahajan V. Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences Journal of Marketing Research. 44: 702-714. DOI: 10.1509/Jmkr.44.4.702 |
0.712 |
|
| 2006 |
Venkatesh R, Chintagunta P, Mahajan V. Research NoteSole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands Management Science. 52: 613-622. DOI: 10.1287/Mnsc.1050.0457 |
0.392 |
|
| 2005 |
Clark T, Mahajan V. Book Review: The Incomplete Autobiography of an Immigrant Marketing Professor: Journal of Marketing. 69: 169-173. DOI: 10.1509/Jmkg.69.3.169.66366 |
0.374 |
|
| 2005 |
Balasubramanian S, Raghunathan R, Mahajan V. Consumers in a multichannel environment: Product utility, process utility, and channel choice Journal of Interactive Marketing. 19: 12-30. DOI: 10.1002/Dir.20032 |
0.343 |
|
| 2004 |
Prasad A, Bronnenberg B, Mahajan V. Product entry timing in dual distribution channels: The case of the movie industry Review of Marketing Science. 2: 1-20. DOI: 10.2202/1546-5616.1008 |
0.414 |
|
| 2004 |
Wu Y, Balasubramanian S, Mahajan V. When is a Preannounced New Product Likely to be Delayed Journal of Marketing. 68: 101-113. DOI: 10.1509/Jmkg.68.2.101.27792 |
0.361 |
|
| 2004 |
Haruvy E, Mahajan V, Prasad A. The Effect of Piracy on the Market Penetration of Subscription Software The Journal of Business. 77. DOI: 10.1086/381520 |
0.377 |
|
| 2003 |
Wu F, Mahajan V, Balasubramanian S. An Analysis of E-Business Adoption and Its Impact on Business Performance Journal of the Academy of Marketing Science. 31: 425-447. DOI: 10.1177/0092070303255379 |
0.329 |
|
| 2003 |
Bhattacharya S, Krishnan V, Mahajan V. Operationalizing technology improvements in product development decision-making European Journal of Operational Research. 149: 102-130. DOI: 10.1016/S0377-2217(02)00428-9 |
0.404 |
|
| 2003 |
Prasad A, Mahajan V, Bronnenberg BJ. Advertising versus pay-per-view in electronic media International Journal of Research in Marketing. 20: 13-30. DOI: 10.1016/S0167-8116(02)00119-2 |
0.377 |
|
| 2003 |
Prasad A, Mahajan V. How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software International Journal of Research in Marketing. 20: 337-353. DOI: 10.1016/J.Ijresmar.2003.02.001 |
0.358 |
|
| 2002 |
Mahajan V, Srinivasan R, Wind J. The Dot.com Retail Failures of 2000: Were There Any Winners? Journal of the Academy of Marketing Science. 30: 474-486. DOI: 10.1177/009207002236919 |
0.432 |
|
| 2002 |
Huang Z, Li SX, Mahajan V. An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* Decision Sciences. 33: 469-494. DOI: 10.1111/J.1540-5915.2002.Tb01652.X |
0.441 |
|
| 2001 |
Sarin S, Mahajan V. The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams Journal of Marketing. 65: 35-53. DOI: 10.1509/Jmkg.65.2.35.18252 |
0.306 |
|
| 2001 |
Bronnenberg BJ, Mahajan V. Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables Marketing Science. 20: 284-299. DOI: 10.1287/Mksc.20.3.284.9768 |
0.413 |
|
| 2000 |
Bronnenberg BJ, Mahajan V, Vanhonacker WR. The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution Journal of Marketing Research. 37: 16-31. DOI: 10.1509/Jmkr.37.1.16.18723 |
0.415 |
|
| 2000 |
Mahajan V, Venkatesh R. Marketing modeling for e-business International Journal of Research in Marketing. 17: 215-225. DOI: 10.1016/S0167-8116(00)00022-7 |
0.397 |
|
| 2000 |
Venkatesh R, Mahajan V, Muller E. Dynamic co-marketing alliances: When and why do they succeed or fail? International Journal of Research in Marketing. 17: 3-31. DOI: 10.1016/S0167-8116(00)00004-5 |
0.478 |
|
| 1998 |
Mahajan V, Muller E. When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch Journal of Marketing Research. 35: 488-495. DOI: 10.2307/3152167 |
0.439 |
|
| 1998 |
Bhattacharya S, Krishnan V, Mahajan V. Managing New Product Definition in Highly Dynamic Environments Management Science. 44: 19-34. DOI: 10.1287/Mnsc.44.11.S50 |
0.451 |
|
| 1998 |
Desai KK, Mahajan V. Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers Journal of Business Research. 42: 309-324. DOI: 10.1016/S0148-2963(97)00127-6 |
0.346 |
|
| 1997 |
Wind J, Mahajan V. Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue Journal of Marketing Research. 34: 1. DOI: 10.2307/3152060 |
0.328 |
|
| 1997 |
Venkatesh R, Mahajan V. Products with Branded Components: An Approach for Premium Pricing and Partner Selection Marketing Science. 16: 146-165. DOI: 10.1287/Mksc.16.2.146 |
0.432 |
|
| 1997 |
Wind J, Mahajan V. Issues and Opportunities in New Product Development: An Introduction to the Special Issue: Journal of Marketing Research. 34: 1-12. DOI: 10.1177/002224379703400101 |
0.329 |
|
| 1997 |
Givon M, Mahajan V, Muller E. Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets Technological Forecasting and Social Change. 55: 131-144. DOI: 10.1016/S0040-1625(96)00181-3 |
0.432 |
|
| 1996 |
Mahajan V, Muller E. Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case Technological Forecasting and Social Change. 51: 109-132. DOI: 10.1016/0040-1625(95)00225-1 |
0.39 |
|
| 1995 |
Rathnam S, Mahajan V, Whinston AB. Facilitating coordination in customer support teams: a framework and its implications for the design of information technology Management Science. 41: 1900-1921. DOI: 10.1287/Mnsc.41.12.1900 |
0.31 |
|
| 1995 |
Mahajan V, Muller E, Bass FM. Diffusion of New Products: Empirical Generalizations and Managerial Uses Marketing Science. 14: 79-88. DOI: 10.1287/Mksc.14.3.G79 |
0.369 |
|
| 1995 |
Jain D, Mahajan V, Muller E. An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product Journal of Product Innovation Management. 12: 124-135. DOI: 10.1016/0737-6782(94)00042-E |
0.339 |
|
| 1995 |
Zhang C, Mahajan V. Development of optimal salesforce compensation plans for independent, complementary and substitutable products International Journal of Research in Marketing. 12: 355-362. DOI: 10.1016/0167-8116(95)00011-5 |
0.329 |
|
| 1995 |
Kalish S, Mahajan V, Muller E. Waterfall and sprinkler new-product strategies in competitive global markets International Journal of Research in Marketing. 12: 105-119. DOI: 10.1016/0167-8116(94)00008-C |
0.462 |
|
| 1995 |
Kim N, Mahajan V, Srivastava RK. Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry☆ Technological Forecasting and Social Change. 49: 257-279. DOI: 10.1016/0040-1625(95)00012-Y |
0.422 |
|
| 1994 |
Mahajan V, Rao VR, Srivastava RK. An Approach to Assess the Importance of Brand Equity in Acquisition Decisions Journal of Product Innovation Management. 11: 221-235. DOI: 10.1016/0737-6782(94)90005-1 |
0.372 |
|
| 1994 |
Mahajan V, Muller E. Innovation diffusion in a borderless global market: Will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies? Technological Forecasting and Social Change. 45: 221-235. DOI: 10.1016/0040-1625(94)90047-7 |
0.35 |
|
| 1993 |
Venkatesh R, Mahajan V. A Probabilistic Approach to Pricing a Bundle of Products or Services Journal of Marketing Research. 30: 494-508. DOI: 10.1177/002224379303000408 |
0.342 |
|
| 1993 |
Mahajan V, Sharma S, Buzzell RD. Assessing the impact of competitive entry on market expansion and incumbent sales Journal of Marketing. 57: 39-52. DOI: 10.1177/002224299305700303 |
0.415 |
|
| 1993 |
Mahajan V, Muller E, Bass FM. Chapter 8 New-product diffusion models Marketing Science. 5: 349-408. DOI: 10.1016/S0927-0507(05)80031-3 |
0.307 |
|
| 1992 |
Mahajan V, Wind J. New product models: Practice, shortcomings and desired improvements Journal of Product Innovation Management. 9: 128-139. DOI: 10.1016/0737-6782(92)90004-V |
0.382 |
|
| 1992 |
Mahajan V, Sharma S, Netemeyer R. Should we expect the Baldridge award to predict a company's financial success?. Lessons from the financial performance of excellent firms Technological Forecasting and Social Change. 42: 325-334. DOI: 10.1016/0040-1625(92)90077-7 |
0.384 |
|
| 1991 |
Rao VR, Mahajan V, Varaiya NP. A Balance Model for Evaluating Firms for Acquisition Management Science. 37: 331-349. DOI: 10.1287/Mnsc.37.3.331 |
0.406 |
|
| 1991 |
Jain D, Mahajan V, Muller E. Innovation Diffusion in the Presence of Supply Restrictions Marketing Science. 10: 83-90. DOI: 10.1287/Mksc.10.1.83 |
0.4 |
|
| 1991 |
Kohli R, Mahajan V. A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis: Journal of Marketing Research. 28: 347-354. DOI: 10.1177/002224379102800309 |
0.41 |
|
| 1991 |
Mahajan V, Muller E. Pricing and diffusion of primary and contingent products Technological Forecasting and Social Change. 39: 291-307. DOI: 10.1016/0040-1625(91)90042-E |
0.41 |
|
| 1990 |
Mahajan V, Muller E, Srivastava RK. Determination of Adopter Categories by Using Innovation Diffusion Models Journal of Marketing Research. 27: 37-50. DOI: 10.2307/3172549 |
0.374 |
|
| 1990 |
Fershtman C, Mahajan V, Muller E. Market Share Pioneering Advantage: A Theoretical Approach Management Science. 36: 900-918. DOI: 10.1287/Mnsc.36.8.900 |
0.425 |
|
| 1990 |
Mahajan V, Muller E, Bass FM. New Product Diffusion Models in Marketing: A Review and Directions for Research: Journal of Marketing. 54: 1-26. DOI: 10.1007/978-3-662-02700-4_6 |
0.345 |
|
| 1989 |
Chaganti R, Chaganti R, Mahajan V. Profitable Small Business Strategies under Different Types of Competition Entrepreneurship Theory and Practice. 13: 21-36. DOI: 10.1177/104225878901300304 |
0.408 |
|
| 1989 |
Easingwood CJ, Mahajan V. Positioning of Financial Services for Competitive Advantage Journal of Product Innovation Management. 6: 207-219. DOI: 10.1111/1540-5885.630207 |
0.316 |
|
| 1989 |
Mahajan V, Wind J. Market discontinuities and strategic planning: A research agenda Technological Forecasting and Social Change. 36: 185-199. DOI: 10.1016/0040-1625(89)90023-1 |
0.364 |
|
| 1988 |
Mahajan V, Sharma S, Bettis RA. The adoption of the M-form organizational structure: a test of imitation hypothesis Management Science. 34: 1188-1201. DOI: 10.1287/Mnsc.34.10.1188 |
0.328 |
|
| 1988 |
Wind Y, Mahajan V. New Product Development Process: A Perspective for Reexamination Journal of Product Innovation Management. 5: 304-310. DOI: 10.1016/0737-6782(88)90014-8 |
0.349 |
|
| 1988 |
Mahajan V, Wind Y. New product forecasting models. Directions for research and implementation International Journal of Forecasting. 4: 341-358. DOI: 10.1016/0169-2070(88)90102-1 |
0.387 |
|
| 1988 |
Mahajan V, Wind Y. Business synergy does not always pay off Long Range Planning. 21: 59-65. DOI: 10.1016/0024-6301(88)90059-3 |
0.437 |
|
| 1987 |
Leifer EM, Mahajan V, Wind Y. Innovation Diffusion Models of New Product Acceptance. Contemporary Sociology. 16: 764. DOI: 10.2307/2069859 |
0.36 |
|
| 1987 |
Wind J, Mahajan V. Marketing hype: A new perspective for new product research and introduction Journal of Product Innovation Management. 4: 43-49. DOI: 10.1111/1540-5885.410043 |
0.45 |
|
| 1986 |
Mahajan V, Muller E. Reply---Reflections on Advertising Pulsing Policies for Generating Awareness for New Products Marketing Science. 5: 110-111. DOI: 10.1287/Mksc.5.2.110 |
0.387 |
|
| 1986 |
Mahajan V, Sharma S. A simple algebraic estimation procedure for innovation diffusion models of new product acceptance Technological Forecasting and Social Change. 30: 331-345. DOI: 10.1016/0040-1625(86)90031-4 |
0.305 |
|
| 1985 |
Bettis RA, Mahajan V. Risk/Return Performance of Diversified Firms Management Science. 31: 785-799. DOI: 10.1287/Mnsc.31.7.785 |
0.343 |
|
| 1985 |
Chaganti RS, Mahajan V, Sharma S. Corporate Board Size, Composition And Corporate Failures In Retailing Industry[1] Journal of Management Studies. 22: 400-417. DOI: 10.1111/J.1467-6486.1985.Tb00005.X |
0.361 |
|
| 1985 |
Mahajan V, Sharma S, Wind Y. Assessing the impact of patent infringement on new product sales Technological Forecasting and Social Change. 28: 13-27. DOI: 10.1016/0040-1625(85)90070-8 |
0.332 |
|
| 1985 |
Srivastava RK, Mahajan V, Ramaswami SN, Cherian J. A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers Technological Forecasting and Social Change. 28: 325-333. DOI: 10.1016/0040-1625(85)90034-4 |
0.38 |
|
| 1984 |
Mahajan V, Muller E, Kerin RA. Introduction Strategy for New Products with Positive and Negative Word-of-Mouth Management Science. 30: 1389-1404. DOI: 10.1287/Mnsc.30.12.1389 |
0.375 |
|
| 1984 |
Mahajan V, Muller E, Sharma S. An Empirical Comparison of Awareness Forecasting Models of New Product Introduction Marketing Science. 3: 179-197. DOI: 10.1287/Mksc.3.3.179 |
0.367 |
|
| 1984 |
Mahajan V, Sharma S, Wind Y. Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications: Journal of Marketing Research. 21: 268-277. DOI: 10.1177/002224378402100304 |
0.356 |
|
| 1984 |
Ricks DA, Mahajan V. Blunders in international marketing: Fact or fiction Long Range Planning. 17: 78-83. DOI: 10.1016/0024-6301(84)90170-5 |
0.411 |
|
| 1983 |
Easingwood CJ, Mahajan V, Muller E. A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance Marketing Science. 2: 273-295. DOI: 10.1287/Mksc.2.3.273 |
0.357 |
|
| 1983 |
Wind Y, Mahajan V, Swire DJ. An Empirical Comparison of Standardized Portfolio Models Journal of Marketing. 47: 89-99. DOI: 10.1177/002224298304700209 |
0.304 |
|
| 1982 |
Schmittlein DC, Mahajan V. Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance Marketing Science. 1: 57-78. DOI: 10.1287/Mksc.1.1.57 |
0.348 |
|
| 1982 |
Mahajan V, Green PE, Goldberg SM. A Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships: Journal of Marketing Research. 19: 334-342. DOI: 10.1177/002224378201900306 |
0.341 |
|
| 1981 |
Easingwood C, Mahajan V, Muller E. A nonsymmetric responding logistic model for forecasting technological substitution Technological Forecasting and Social Change. 20: 199-213. DOI: 10.1016/0040-1625(81)90021-4 |
0.302 |
|
| 1980 |
Myers J, Mahajan V. Book Review: Strategic Market Planning: Problems and Analytical Approaches Journal of Marketing. 44: 131-134. DOI: 10.1177/002224298004400316 |
0.338 |
|
| 1980 |
Mahajan V, Bretschneider SI, Bradford JW. Feedback Approaches to Modeling Structural Shifts in Market Response Journal of Marketing. 44: 71-80. DOI: 10.1177/002224298004400110 |
0.44 |
|
| 1980 |
Bretschneider SI, Mahajan V. Adaptive Technological Substitution Models Technological Forecasting and Social Change. 18: 129-139. DOI: 10.1016/0040-1625(80)90013-X |
0.323 |
|
| 1979 |
Jain AK, Acito F, Malhotra NK, Mahajan V. A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models Journal of Marketing Research. 16: 313-322. DOI: 10.1177/002224377901600303 |
0.343 |
|
| 1979 |
Mahajan V, Muller E. Innovation Diffusion and New Product Growth Models in Marketing Journal of Marketing. 43: 55-68. DOI: 10.1177/002224297904300407 |
0.415 |
|
| 1979 |
Mahajan V, Peterson RA. First-purchase diffusion models of new-product acceptance Technological Forecasting and Social Change. 15: 127-146. DOI: 10.1016/0040-1625(79)90073-8 |
0.374 |
|
| 1979 |
Mahajan V, Peterson RA, Jain AK, Malhotra N. A new product growth model with a dynamic market potential Long Range Planning. 12: 51-58. DOI: 10.1016/0024-6301(79)90120-1 |
0.428 |
|
| 1978 |
Mahajan V, Zaltman G, Bonoma T. Review of Marketing-1978 Journal of Marketing. 42: 101. DOI: 10.2307/1250093 |
0.368 |
|
| 1978 |
Mahajan V, Jain AK. An Approach to Normative Segmentation Journal of Marketing Research. 15: 338-345. DOI: 10.1177/002224377801500303 |
0.305 |
|
| 1978 |
Peterson RA, Kerin R, Mahajan V. Book Review: Review of Marketing-1978: Journal of Marketing. 42: 101-101. DOI: 10.1177/002224297804200415 |
0.33 |
|
| 1978 |
Mahajan V, Jain AK, Ratchford BT. Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model Journal of Consumer Research. 5: 210-215. DOI: 10.1086/208733 |
0.39 |
|
| 1977 |
Mahajan V, Jain AK, Bergier M. Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression Journal of Marketing Research. 14: 586-591. DOI: 10.1177/002224377701400419 |
0.324 |
|
| 1977 |
Mahajan V. Book Review: Marketing Models and Econometric Research: Journal of Marketing Research. 14: 123-123. DOI: 10.1177/002224377701400117 |
0.39 |
|
| 1977 |
Mahajan V, Schoeman MEF. Generalized model for the time pattern of the diffusion process Ieee Transactions On Engineering Management. 12-18. DOI: 10.1109/Tem.1977.6447316 |
0.349 |
|
| 1976 |
Fitzsimmons JA, Mahajan V. Computer assisted purchasing Journal of the Academy of Marketing Science. 4: 584-591. DOI: 10.1007/Bf02729771 |
0.311 |
|
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