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Michal Maimaran, Ph.D. - Publications

Affiliations: 
2008 Stanford University, Palo Alto, CA 
Area:
Marketing Business Administration, Experimental Psychology
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Khan U, DePaoli A, Maimaran M. The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making Journal of the Association For Consumer Research. 4: 65-76. DOI: 10.1086/701028  0.438
2019 Huang S, Kupor DM, Maimaran M, Weihrauch A. Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment Journal of the Association For Consumer Research. 4: 77-86. DOI: 10.1086/700843  0.31
2019 Sela A, Hadar L, Morgan S, Maimaran M. Variety-Seeking and Perceived Expertise Journal of Consumer Psychology. 29: 671-679. DOI: 10.1002/Jcpy.1110  0.344
2014 Maimaran M, Fishbach A. If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food Journal of Consumer Research. 41: 642-655. DOI: 10.1086/677224  0.317
2012 Kramer T, Maimaran M, Simonson I. Asymmetric option effects on ease of choice criticism and defense Organizational Behavior and Human Decision Processes. 117: 179-191. DOI: 10.1016/J.Obhdp.2011.10.005  0.46
2011 Maimaran M, Simonson I. Multiple Routes to Self- versus Other-Expression in Consumer Choice: Journal of Marketing Research. 48: 755-766. DOI: 10.1509/Jmkr.48.4.755  0.45
2008 Maimaran M, Wheeler SC. Circles, squares, and choice: The effect of shape arrays on uniqueness and variety seeking Journal of Marketing Research. 45: 731-740. DOI: 10.1509/Jmkr.45.6.731  0.316
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