☰

Mehmet I. Yagci, Ph.D. - Publications

Affiliations: 
2000 Louisiana State University, Baton Rouge, LA, United States 
Area:
Marketing Business Administration
Tree Info Grants Similar researchers Related pubs Distance to... Nearest Nobel PubMed Report error

5 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2014 Nalcaci G, Yagci MI. The Effects of Marketing Capabilities on Export Performance Using Resource-based View: Assessment on Manufacturing Companies☆ Procedia - Social and Behavioral Sciences. 148: 671-679. DOI: 10.1016/J.Sbspro.2014.07.012  0.476
2009 Yagci MI, Biswas A, Dutta S. Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Journal of Business Research. 62: 768-774. DOI: 10.1016/J.Jbusres.2008.03.005  0.565
2004 Netemeyer RG, Krishnan B, Pullig C, Wang G, Yagci M, Dean D, Ricks J, Wirth F. Developing and validating measures of facets of customer-based brand equity Journal of Business Research. 57: 209-224. DOI: 10.1016/S0148-2963(01)00303-4  0.601
2002 Biswas A, Pullig C, Yagci MI, Dean DH. Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image Journal of Consumer Psychology. 12: 107-118. DOI: 10.1207/S15327663Jcp1202_04  0.542
2001 Yagci MI. Evaluating the Effects of Country-of-Origin and Consumer Ethnocentrism Journal of International Consumer Marketing. 13: 63-85. DOI: 10.1300/J046V13N03_05  0.49
Show low-probability matches.