William M. Northington, Ph.D. - Publications
Affiliations: | 2014 | Marketing | The University of Alabama, Tuscaloosa, AL |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
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2019 | Gillison ST, Northington WM, Beatty SE, Arnold JM. Shopper Deal Seeking Across Channels: An Updated View The Journal of Marketing Theory and Practice. 27: 123-139. DOI: 10.1080/10696679.2019.1577688 | 0.5 | |||
2018 | Lindridge A, Beatty SE, Northington WM. Do gambling game choices reflect a recreational gambler’s motivations? Qualitative Market Research: An International Journal. 21: 296-315. DOI: 10.1108/Qmr-10-2016-0093 | 0.568 | |||
2018 | Hiler JL, Cook LA, Northington WM. Making inconsistent worlds: a conceptual framework for co-competition Journal of Consumer Marketing. 35: 254-263. DOI: 10.1108/Jcm-10-2016-1984 | 0.476 | |||
2016 | Gillison ST, Northington WM, Beatty SE. Employees’ Emotional Reactions to Customer Deal Requests The Journal of Marketing Theory and Practice. 24: 147-165. DOI: 10.1080/10696679.2016.1130550 | 0.6 | |||
2015 | Beatty SE, Ogilvie J, Northington WM, Harrison MP, Holloway BB, Wang S. Frontline Service Employee Compliance With Customer Special Requests Journal of Service Research. 19: 158-173. DOI: 10.1177/1094670515624978 | 0.554 | |||
2015 | Walsh G, Northington WM, Hille P, Dose D. Service employees' willingness to report complaints scale: Cross-country application and replication Journal of Business Research. 68: 500-506. DOI: 10.1016/J.Jbusres.2014.09.013 | 0.414 | |||
2014 | Gillison ST, Northington WM, Beatty SE. Understanding Customer Bargaining in Retail Stores: A Customer Perspective The Journal of Marketing Theory and Practice. 22: 151-168. DOI: 10.2753/Mtp1069-6679220210 | 0.612 | |||
2012 | Ellinger AE, Shin H, Northington WM, Adams FG, Hofman D, O'Marah K. The influence of supply chain management competency on customer satisfaction and shareholder value Supply Chain Management. 17: 249-262. DOI: 10.1108/13598541211227090 | 0.421 | |||
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