Brian T. Ratchford - Publications

Affiliations: 
Management Science University of Texas at Dallas, Richardson, TX, United States 
Area:
Marketing Business Administration, Labor Economics, Statistics

69 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Namin A, Ratchford BT, Clair JKS, Bui M(, Hamilton ML. Dine-in or take-out: Modeling millennials’ cooking motivation and choice Journal of Retailing and Consumer Services. 53: 101981. DOI: 10.1016/J.Jretconser.2019.101981  0.342
2018 Ma J, Huang D, Markovitch DG, Ratchford B. High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products European Journal of Marketing. 52: 1956-1980. DOI: 10.1108/Ejm-08-2017-0513  0.643
2018 Moe WW, Ratchford BT. How the Explosion of Customer Data Has Redefined Interactive Marketing Journal of Interactive Marketing. 42. DOI: 10.1016/J.Intmar.2018.04.001  0.434
2017 Jiang J, Kumar NS, Ratchford BT. Price-Matching Guarantees with Endogenous Consumer Search Management Science. 63: 3489-3513. DOI: 10.2139/Ssrn.1630026  0.639
2017 Namin A, Ratchford BT, Soysal GP. An empirical analysis of demand variations and markdown policies for fashion retailers Journal of Retailing and Consumer Services. 38: 126-136. DOI: 10.1016/J.Jretconser.2017.05.012  0.513
2017 Gauri DK, Ratchford B, Pancras J, Talukdar D. An Empirical Analysis of the Impact of Promotional Discounts on Store Performance Journal of Retailing. 93: 283-303. DOI: 10.1016/J.Jretai.2017.06.001  0.426
2017 Ratchford BT. AnnouncementWendy Moe Named Co-Editor of the Journal of Interactive Marketing Journal of Interactive Marketing. 40. DOI: 10.1016/J.Intmar.2017.09.003  0.419
2017 Jang S, Prasad A, Ratchford BT. Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction Journal of Interactive Marketing. 40: 24-40. DOI: 10.1016/J.Intmar.2017.06.004  0.619
2016 Ratchford BT. Publishing in the Journal of Interactive Marketing Journal of Interactive Marketing. 33. DOI: 10.1016/J.Intmar.2016.01.003  0.421
2016 Jang S, Prasad A, Ratchford BT. Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet International Journal of Research in Marketing. 33: 123-139. DOI: 10.1016/J.Ijresmar.2015.06.008  0.621
2015 Ratchford BT. Interactive Marketing: Present and Future Asian Business Review. 1: 1-15. DOI: 10.26816/Aabr.1.2.201512.1  0.43
2015 Huang D, Strijnev A, Ratchford B. Role of Advertising and Consumer Interest in the Motion Picture Industry Review of Marketing Science. 13: 1-40. DOI: 10.1515/Roms-2014-0005  0.618
2015 Murthi BPS, Rao RC, Ratchford BT. Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History Marketing Science. 34: 779-786. DOI: 10.1287/Mksc.2015.0957  0.355
2015 Ratchford BT. Some Directions for Research in Interactive Marketing Journal of Interactive Marketing. 29. DOI: 10.1016/J.Intmar.2015.01.001  0.408
2014 Singh S, Ratchford BT, Prasad A. Offline and Online Search in Used Durables Markets Journal of Retailing. 90: 301-320. DOI: 10.1016/J.Jretai.2014.03.005  0.622
2013 Luo LAN, Ratchford BT, Yang B. Why We Do What We Do? A Model of Activity Consumption Journal of Marketing Research. 50: 24-43. DOI: 10.1509/Jmr.10.0416  0.413
2013 Girju M, Prasad A, Ratchford BT. Pure Components versus Pure Bundling in a Marketing Channel Journal of Retailing. 89: 423-437. DOI: 10.1016/J.Jretai.2013.06.001  0.678
2012 Kim J, Ratchford B. Consumer Choice and Use of Multiple Information Sources for Automobile Purchases International Journal of Electronic Commerce. 16: 7-40. DOI: 10.2753/Jec1086-4415160301  0.397
2012 Ratchford BT. Suggestions for further research on firm responses to NLEA and other disclosure laws Marketing Science. 31: 744-747. DOI: 10.1287/Mksc.1120.0733C  0.313
2012 Assaf AG, Josiassen A, Ratchford BT, Barros CP. Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model Journal of Retailing. 88: 191-205. DOI: 10.1016/J.Jretai.2011.11.005  0.407
2012 Kulkarni G, Ratchford BT, Kannan PK. The Impact of Online and Offline Information Sources on Automobile Choice Behavior Journal of Interactive Marketing. 26: 167-175. DOI: 10.1016/J.Intmar.2012.02.001  0.418
2012 Jang S, Prasad A, Ratchford BT. How consumers use product reviews in the purchase decision process Marketing Letters. 23: 825-838. DOI: 10.1007/S11002-012-9191-4  0.587
2011 Aravindakshan A, Ratchford BT. Solving Share Equations in Logit Models Using the LambertW Function Review of Marketing Science. 9: 1-19. DOI: 10.2202/1546-5616.1120  0.491
2011 Khouja M, Pan J, Ratchford BT, Zhou J. Analysis of free gift card program effectiveness Journal of Retailing. 87: 444-461. DOI: 10.1016/J.Jretai.2011.06.002  0.502
2010 Girju MM, Adams MJ, Ratchford B. DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption Review of Marketing Science. 8: 1-20. DOI: 10.2202/1546-5616.1115  0.68
2010 Grewal D, Janakiraman R, Kalyanam K, Kannan PK, Ratchford B, Song R, Tolerico S. Strategic online and offline retail pricing: A review and research agenda Journal of Interactive Marketing. 24: 138-154. DOI: 10.1016/J.Intmar.2010.02.007  0.452
2010 Meyer RJ, Vosgerau J, Singh V, Urbany JE, Zauberman G, Norton MI, Cui TH, Ratchford BT, Acquisti A, Bell DR, Kahn BE. Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research Marketing Letters. 21: 301-315. DOI: 10.1007/S11002-010-9109-Y  0.452
2009 Ratchford BT, Shugan SM, Reibstein DJ, Rossi PE, Brown J, Morgan J, Tellis GJ, Yin E, Niraj R. Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets" Journal of Marketing Research. 46: 150-151. DOI: 10.1509/Jmkr.46.2.150  0.402
2009 Kopalle P, Biswas D, Chintagunta PK, Fan J, Pauwels K, Ratchford BT, Sills JA. Retailer Pricing and Competitive Effects Journal of Retailing. 85: 56-70. DOI: 10.1016/J.Jretai.2008.11.005  0.51
2009 Ratchford BT. Online Pricing: Review and Directions for Research Journal of Interactive Marketing. 23: 82-90. DOI: 10.1016/J.Intmar.2008.11.001  0.462
2008 Luo L, Kannan PK, Ratchford BT. Incorporating Subjective Characteristics in Product Design and Evaluations Journal of Marketing Research. 45: 182-194. DOI: 10.1509/Jmkr.45.2.182  0.363
2008 Koukova NT, Kannan PK, Ratchford BT. Product form bundling: Implications for marketing digital products Journal of Retailing. 84: 181-194. DOI: 10.1016/J.Jretai.2008.04.001  0.408
2007 Luo L, Kannan PK, Ratchford BT. New Product Development Under Channel Acceptance Marketing Science. 26: 149-163. DOI: 10.1287/Mksc.1060.0240  0.478
2007 Ratchford BT, Talukdar D, Lee M. The impact of the internet on consumers' use of information sources for automobiles : A re-inquiry Journal of Consumer Research. 34: 111-119. DOI: 10.1086/513052  0.377
2006 Ratchford BT. Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science Marketing Science. 25: 559-559. DOI: 10.1287/Mksc.1060.0234  0.402
2006 Sudharshan D, Liu BSC, Ratchford BT. Optimal response to a next generation new product introduction: To imitate or to leapfrog? Managerial and Decision Economics. 27: 41-62. DOI: 10.1002/Mde.1247  0.36
2005 Divakar S, Ratchford BT, Shankar V. Practice Prize Article-CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods Marketing Science. 24: 334-350. DOI: 10.1287/Mksc.1050.0135  0.551
2004 Bhatnagar A, Ratchford BT. A model of retail format competition for non-durable goods International Journal of Research in Marketing. 21: 39-59. DOI: 10.1016/J.Ijresmar.2003.05.002  0.41
2004 Pan X, Ratchford BT, Shankar V. Price Dispersion on the Internet: A Review and Directions for Future Research Journal of Interactive Marketing. 18: 116-135. DOI: 10.1002/Dir.20019  0.457
2003 Ratchford BT, Pan X, Shankar V. On the efficiency of Internet markets for consumer goods Journal of Public Policy and Marketing. 22: 4-16. DOI: 10.1509/Jppm.22.1.4.17620  0.456
2003 Lee M, Ratchford BT, Talukdar D. The Impact of the Internet on Information Search for Automobiles Journal of Marketing Research. 40: 193-209. DOI: 10.1509/Jmkr.40.2.193.19221  0.441
2003 Ratchford BT. Has the productivity of retail food stores really declined Journal of Retailing. 79: 171-182. DOI: 10.1016/S0022-4359(03)00035-6  0.364
2002 Pan X, Ratchford BT, Shankar V. Can price dispersion in online markets be explained by differences in e-tailer service quality? Journal of the Academy of Marketing Science. 30: 433-445. DOI: 10.1177/009207002236915  0.461
2001 Ratchford BT. The Economics of Consumer Knowledge Journal of Consumer Research. 27: 397-411. DOI: 10.1086/319617  0.415
2001 Ratchford BT, Talukdar D, Lee M. A Model of Consumer Choice of the Internet as an Information Source International Journal of Electronic Commerce. 5: 7-21. DOI: 10.1080/10864415.2001.11044217  0.412
1997 Moorthy S, Ratchford BT, Talukdar D. Consumer information search revisited: Theory and empirical analysis Journal of Consumer Research. 23: 263-277. DOI: 10.1086/209482  0.401
1997 Putrevu S, Ratchford BT. A model of search behavior with an application to grocery shopping Journal of Retailing. 73: 463-486. DOI: 10.1016/S0022-4359(97)90030-0  0.379
1996 Ratchford BT, Agrawal J, Grimm PE, Srinivasan N. Toward Understanding the Measurement of Market Efficiency Journal of Public Policy & Marketing. 15: 167-184. DOI: 10.1177/074391569601500201  0.407
1994 Berger IE, Ratchford BT, Haines GH. Subjective product knowledge as a moderator of the relationship between attitudes and purchase intentions for a durable product Journal of Economic Psychology. 15: 301-314. DOI: 10.1016/0167-4870(94)90006-X  0.313
1993 Ratchford BT, Srinivasan N. An Empirical Investigation of Returns to Search Marketing Science. 12: 73-87. DOI: 10.1287/Mksc.12.1.73  0.446
1992 Gupta P, Ratchford BT. Estimating the efficiency of consumer choices of new automobiles Journal of Economic Psychology. 13: 375-397. DOI: 10.1016/0167-4870(92)90001-N  0.445
1992 Ratchford BT, Gupta P. On estimating market efficiency Journal of Consumer Policy. 15: 275-293. DOI: 10.1007/Bf01017577  0.431
1992 Ratchford BT, Stoops GT. An econometric model of a retail firm Managerial and Decision Economics. 13: 223-231. DOI: 10.1002/Mde.4090130306  0.494
1991 Srinivasan N, Ratchford BT. An Empirical Test of a Model of External Search for Automobiles Journal of Consumer Research. 18: 233-242. DOI: 10.1086/209255  0.327
1991 McAlister LM, Srivastava R, Horowitz J, Jones M, Kamakura W, Kulchitsky J, Ratchford B, Russel G, Sultan F, Yai T, Weiss D, Winer R. Incorporating choice dynamics in models of consumer behavior Marketing Letters. 2: 241-252. DOI: 10.1007/Bf02404075  0.346
1990 Ratchford BT. Commentary on Marketing Applications of the Economics of Product Variety Marketing Science. 9: 207-211. DOI: 10.1287/Mksc.9.3.207  0.459
1990 Ratchford BT, Gupta P. On the interpretation of price-quality relations Journal of Consumer Policy. 13: 389-411. DOI: 10.1007/Bf00412337  0.462
1988 Kamakura WA, Ratchford BT, Agrawal J. Measuring Market Efficiency and Welfare Loss Journal of Consumer Research. 15: 289-302. DOI: 10.1086/209167  0.458
1987 Haines GH, Ratchford BT. A theory of how intransitive consumers make decisions Journal of Economic Psychology. 8: 273-298. DOI: 10.1016/0167-4870(87)90024-9  0.369
1985 Ratchford BT, Brown JR. A Study of Productivity Changes in Food Retailing Marketing Science. 4: 292-311. DOI: 10.1287/Mksc.4.4.292  0.365
1982 Ratchford BT. Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior Management Science. 28: 197-212. DOI: 10.1287/Mnsc.28.2.197  0.381
1982 Ratchford BT, Agarwal MK. Estimating Demand Functions for Product Characteristics: Reply Journal of Consumer Research. 9: 221-224. DOI: 10.1086/208918  0.369
1980 Ratchford BT. The Value of Information for Selected Appliances Journal of Marketing Research. 17: 14-25. DOI: 10.1177/002224378001700102  0.341
1980 Agarwal MK, Ratchford BT. Estimating Demand Functions for Product Characteristics: The Case of Automobiles Journal of Consumer Research. 7: 249-262. DOI: 10.1086/208813  0.367
1979 Ratchford BT. Operationalizing Economic Models of Demand for Product Characteristics Journal of Consumer Research. 6: 76-85. DOI: 10.1086/208750  0.36
1978 Mahajan V, Jain AK, Ratchford BT. Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model Journal of Consumer Research. 5: 210-215. DOI: 10.1086/208733  0.454
1976 Andreasen AR, Ratchford BT. Factors affecting consumers' use of information sources Journal of Business Research. 4: 197-212. DOI: 10.1016/0148-2963(76)90023-0  0.313
1975 Ratchford BT. The New Economic Theory of Consumer Behavior: An Interpretive Essay Journal of Consumer Research. 2: 65-75. DOI: 10.1086/208617  0.314
1974 Ratchford BT. A model for estimating the demand for general aviation Transportation Research. 8: 193-203. DOI: 10.1016/0041-1647(74)90006-9  0.352
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