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Song-Oh Yoon, Ph.D. - Publications

Affiliations: 
2005 Stanford University, Palo Alto, CA 
Area:
Marketing Business Administration
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2014 Ryu G, Suk K, Yoon S, Park J. The underlying mechanism of self-regulatory focus impact on compromise choice Journal of Business Research. 67: 2056-2063. DOI: 10.1016/J.Jbusres.2014.04.013  0.398
2013 Yoon SO, Suk K, Goo JK, Lee J, Lee SM. The devil is in the specificity: the negative effect of prediction specificity on prediction accuracy. Psychological Science. 24: 1164-70. PMID 23660410 DOI: 10.1177/0956797612468760  0.312
2012 Suk K, Yoon S. The moderating role of decision task goals in attribute weight convergence Organizational Behavior and Human Decision Processes. 118: 37-45. DOI: 10.1016/J.Obhdp.2011.12.002  0.348
2010 Suk K, Yoon S, Lichtenstein DR, Song SY. The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings Journal of Marketing Research. 47: 983-995. DOI: 10.1509/Jmkr.47.5.983  0.378
2009 Ofir C, Simonson I, Yoon S. The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations. Journal of Marketing. 73: 105-114. DOI: 10.1509/Jmkg.73.6.105  0.431
2008 Yoon S, Simonson I. Choice Set Configuration as a Determinant of Preference Attribution and Strength Journal of Consumer Research. 35: 324-336. DOI: 10.1086/587630  0.437
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