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Itamar Simonson - Publications

Affiliations: 
1987-1993 University of California, Berkeley, Berkeley, CA, United States 
 1993- Stanford University, Palo Alto, CA 
Area:
Marketing Business Administration, Social Psychology
Website:
https://www.gsb.stanford.edu/faculty-research/faculty/itamar-simonson

69 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Shaddy F, Fishbach A, Simonson I. Trade-Offs in Choice. Annual Review of Psychology. PMID 32898463 DOI: 10.1146/Annurev-Psych-072420-125709  0.414
2020 Simonson I. The Real Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions Journal of Consumer Psychology. DOI: 10.1002/Jcpy.1182  0.315
2019 Twito L, Israel S, Simonson I, Knafo-Noam A. The Motivational Aspect of Children's Delayed Gratification: Values and Decision Making in Middle Childhood. Frontiers in Psychology. 10: 1649. PMID 31417447 DOI: 10.3389/Fpsyg.2019.01649  0.4
2018 Evangelidis I, Levav J, Simonson I. The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options Journal of Marketing Research. 55: 239-253. DOI: 10.1509/Jmr.14.0483  0.774
2018 Simonson I, Kivetz R. Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains” Journal of Consumer Psychology. 28: 517-522. DOI: 10.1002/Jcpy.1046  0.686
2017 Simonson I, Sela A, Sood S. Preference-Construction Habits: The Case of Extremeness Aversion Journal of the Association For Consumer Research. 2: 322-332. DOI: 10.1086/695340  0.46
2016 Simonson I. Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein Journal of Consumer Research. 42: 840-845. DOI: 10.1093/Jcr/Ucv091  0.414
2016 Gao L, Simonson I. The positive effect of assortment size on purchase likelihood: The moderating influence of decision order☆ Journal of Consumer Psychology. 26: 542-549. DOI: 10.1016/J.Jcps.2015.12.002  0.477
2014 Simonson I. Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance Journal of Marketing Research. 51: 514-519. DOI: 10.1509/Jmr.14.0093  0.313
2014 Gao L, Huang Y, Simonson I. The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing. 78: 143-156. DOI: 10.1509/Jm.13.0475  0.415
2013 Sela A, Simonson I, Kivetz R. Beating the Market: The Allure of Unintended Value Journal of Marketing Research. 50: 691-705. DOI: 10.1509/Jmr.12.0439  0.752
2013 Simonson I, Bettman JR, Kramer T, Payne JW. Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes Journal of Consumer Psychology. 23: 161-163. DOI: 10.1016/J.Jcps.2012.10.006  0.762
2013 Simonson I, Bettman JR, Kramer T, Payne JW. Comparison selection: An approach to the study of consumer judgment and choice Journal of Consumer Psychology. 23: 137-149. DOI: 10.1016/J.Jcps.2012.10.002  0.763
2012 Kramer T, Maimaran M, Simonson I. Asymmetric option effects on ease of choice criticism and defense Organizational Behavior and Human Decision Processes. 117: 179-191. DOI: 10.1016/J.Obhdp.2011.10.005  0.787
2011 Maimaran M, Simonson I. Multiple Routes to Self- versus Other-Expression in Consumer Choice: Journal of Marketing Research. 48: 755-766. DOI: 10.1509/Jmkr.48.4.755  0.757
2011 Simonson I, Sela A. On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice Journal of Consumer Research. 37: 951-966. DOI: 10.1086/657022  0.487
2010 Nowlis SM, Dhar R, Simonson I. The effect of decision order on purchase quantity decisions Journal of Marketing Research. 47: 725-737. DOI: 10.1509/Jmkr.47.4.725  0.478
2009 Ofir C, Simonson I, Yoon S. The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations. Journal of Marketing. 73: 105-114. DOI: 10.1509/Jmkg.73.6.105  0.754
2009 Drolet A, Luce MF, Simonson I. When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice Journal of Consumer Research. 36: 137-147. DOI: 10.1086/596305  0.701
2008 Fisman R, Iyengar SS, Kamenica E, Simonson I. Racial preferences in dating Review of Economic Studies. 75: 117-132. DOI: 10.1111/J.1467-937X.2007.00465.X  0.367
2008 Yoon S, Simonson I. Choice Set Configuration as a Determinant of Preference Attribution and Strength Journal of Consumer Research. 35: 324-336. DOI: 10.1086/587630  0.779
2008 Simonson I. Regarding inherent preferences Journal of Consumer Psychology. 18: 191-196. DOI: 10.1016/J.Jcps.2008.04.007  0.439
2008 Simonson I. Will I Like a 'Medium' Pillow? Another Look at Constructed and Inherent Preferences Journal of Consumer Psychology. 18: 155-169. DOI: 10.1016/J.Jcps.2008.04.002  0.507
2007 Novemsky N, Dhar R, Schwarz N, Simonson I. Preference Fluency in Choice Journal of Marketing Research. 44: 347-356. DOI: 10.1509/Jmkr.44.3.347  0.521
2007 Ofir C, Simonson I. The effect of stating expectations on customer satisfaction and shopping experience Journal of Marketing Research. 44: 164-174. DOI: 10.1509/Jmkr.44.1.164  0.332
2007 Berger J, Draganska M, Simonson I. The Influence of Product Variety on Brand Perception and Choice Marketing Science. 26: 460-472. DOI: 10.1287/Mksc.1060.0253  0.704
2006 Fisman R, Iyengar SS, Kamenica E, Simonson I. Gender differences in mate selection: Evidence from a speed dating experiment Quarterly Journal of Economics. 121: 673-697. DOI: 10.1162/Qjec.2006.121.2.673  0.328
2005 Simonson I. Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions Journal of Marketing. 69: 32-45. DOI: 10.1509/Jmkg.69.1.32.55512  0.429
2005 Dholakia UM, Simonson I. The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior Marketing Science. 24: 206-217. DOI: 10.1287/Mksc.1040.0099  0.443
2005 Briley DA, Morris MW, Simonson I. Cultural chameleons: Biculturals, conformity motives, and decision making Journal of Consumer Psychology. 15: 351-362. DOI: 10.1207/S15327663Jcp1504_9  0.459
2005 Simonson I. In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice Journal of Consumer Psychology. 15: 211-217. DOI: 10.1207/S15327663Jcp1503_5  0.484
2004 Simonson I, Drolet AL. Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept Journal of Consumer Research. 31: 681-690. DOI: 10.1086/425103  0.441
2003 Kivetz R, Simonson I. The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs Journal of Marketing Research. 40: 454-467. DOI: 10.1509/Jmkr.40.4.454.19383  0.733
2003 Dhar R, Simonson I. The Effect of Forced Choice on Choice Journal of Marketing Research. 40: 146-160. DOI: 10.1509/Jmkr.40.2.146.19229  0.503
2002 Kivetz R, Simonson I. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards: Journal of Marketing Research. 39: 155-170. DOI: 10.1509/Jmkr.39.2.155.19084  0.751
2002 Kivetz R, Simonson I. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence Journal of Consumer Research. 29: 199-217. DOI: 10.1086/341571  0.771
2001 Simonson I, Carmon Z, Dhar R, Drolet A, Nowlis SM. Consumer research: in search of identity. Annual Review of Psychology. 52: 249-75. PMID 11148306 DOI: 10.1146/Annurev.Psych.52.1.249  0.714
2001 Ofir C, Simonson I. In Search of Negative Customer Feedback: The Effect of Expecting to Evaluate on Satisfaction Evaluations: Journal of Marketing Research. 38: 170-182. DOI: 10.1509/Jmkr.38.2.170.18841  0.392
2000 Kivetz R, Simonson I. The Effects of Incomplete Information on Consumer Choice Journal of Marketing Research. 37: 427-448. DOI: 10.1509/Jmkr.37.4.427.18796  0.767
2000 Nowlis SM, Simonson I. Sales Promotions and the Choice Context as Competing Influences on Consumer Decision Making Journal of Consumer Psychology. 9: 1-16. DOI: 10.1207/S15327663Jcp0901_1  0.437
2000 Briley DA, Morris MW, Simonson I. Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making Journal of Consumer Research. 27: 157-178. DOI: 10.1086/314318  0.404
2000 Simonson I, Nowlis SM. The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons Journal of Consumer Research. 27: 49-68. DOI: 10.1086/314308  0.522
2000 Drolet A, Simonson I, Tversky A. Indifference Curves that Travel with the Choice Set Marketing Letters. 11: 199-209. DOI: 10.1023/A:1008198925117  0.492
1999 Dhar R, Simonson I. Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing: Journal of Marketing Research. 36: 29-44. DOI: 10.2307/3151913  0.483
1999 Houghton DC, Kardes FR, Mathieu A, Simonson I. Correction Processes in Consumer Choice Marketing Letters. 10: 107-112. DOI: 10.1023/A:1008079228646  0.435
1999 Simonson I. The effect of product assortment on buyer preferences Journal of Retailing. 75: 347-370. DOI: 10.1016/S0022-4359(99)00012-3  0.51
1998 Carmon Z, Simonson I. Price–Quality Trade-Offs in Choice Versus Matching: New Insights Into the Prominence Effect Journal of Consumer Psychology. 7: 323-343. DOI: 10.1207/S15327663Jcp0704_02  0.774
1997 Nowlis SM, Simonson I. Attribute-task compatibility as a determinant of consumer preference reversals Journal of Marketing Research. 34: 205-218. DOI: 10.2307/3151859  0.411
1997 Huber J, Lynch J, Corfman K, Feldman J, Holbrook M, Lehmann D, Munier B, Schkade D, Simonson I. Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility Marketing Letters. 8: 323-334. DOI: 10.1023/A:1007964630841  0.464
1996 Nowlis SM, Simonson I. The effect of new product features on brand choice Journal of Marketing Research. 33: 36-46. DOI: 10.1177/002224379603300104  0.383
1994 Simonson I, Carmon Z, O'Curry S. Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice Marketing Science. 13: 23-40. DOI: 10.1287/Mksc.13.1.23  0.746
1994 Simonson I. Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications Journal of Public Policy & Marketing. 13: 181-199. DOI: 10.1177/074391569401300201  0.376
1993 Shafir E, Simonson I, Tversky A. Reason-based choice. Cognition. 49: 11-36. PMID 8287671 DOI: 10.1016/0010-0277(93)90034-S  0.462
1993 Simonson I. Get Closer to Your Customers by Understanding How They Make Choices California Management Review. 35: 68-84. DOI: 10.2307/41166755  0.325
1993 Tversky A, Simonson I. Context-dependent preferences Management Science. 39: 1179-1189. DOI: 10.1287/Mnsc.39.10.1179  0.451
1993 Simonson I, Nowlis S, Lemon K. The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality Marketing Science. 12: 357-377. DOI: 10.1287/Mksc.12.4.357  0.421
1993 Simonson I, Nowlis SM, Simonson Y. The effect of irrelevant preference arguments on consumer choice Journal of Consumer Psychology. 2: 287-306. DOI: 10.1016/S1057-7408(08)80018-6  0.487
1992 Simonson I, Tversky A. Choice in Context: Tradeoff Contrast and Extremeness Aversion Journal of Marketing Research. 29: 281. DOI: 10.2307/3172740  0.485
1992 Dhar R, Simonson I. The Effect of the Focus of Comparison on Consumer Preferences Journal of Marketing Research. 29: 430-440. DOI: 10.1177/002224379202900404  0.371
1992 Simonson I, Tversky A. Choice in Context: Tradeoff Contrast and Extremeness Aversion Journal of Marketing Research. 29: 281-295. DOI: 10.1177/002224379202900301  0.401
1992 Simonson I, Winer RS. The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety Journal of Consumer Research. 19: 133-138. DOI: 10.1086/209292  0.468
1992 Simonson I. The Influence Of Anticipating Regret And Responsibility On Purchase Decisions Journal of Consumer Research. 19: 105-118. DOI: 10.1086/209290  0.485
1992 Simonson I, Staw BM. Deescalation Strategies: A Comparison of Techniques for Reducing Commitment to Losing Courses of Action Journal of Applied Psychology. 77: 419-426. DOI: 10.1037/0021-9010.77.4.419  0.493
1992 Simonson I, Nye P. The effect of accountability on susceptibility to decision errors Organizational Behavior and Human Decision Processes. 51: 416-446. DOI: 10.1016/0749-5978(92)90020-8  0.463
1991 Simonson I. The effect of buying decisions on consumers' assessment of their tastes Marketing Letters. 2: 5-14. DOI: 10.1007/Bf00435191  0.453
1991 Ross WT, Simonson I. Evaluations of pairs of experiences: A preference for happy endings Journal of Behavioral Decision Making. 4: 273-282. DOI: 10.1002/Bdm.3960040405  0.412
1990 Simonson I. The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior: Journal of Marketing Research. 27: 150-162. DOI: 10.2307/3172842  0.367
1989 Simonson I. Choice Based on Reasons: The Case of Attraction and Compromise Effects Journal of Consumer Research. 16: 158-174. DOI: 10.1086/209205  0.525
1988 Simonson I, Huber J, Payne J. The Relationship Between Prior Brand Knowledge and Information Acquisition Order Journal of Consumer Research. 14: 566-578. DOI: 10.1086/209136  0.569
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