| Year |
Citation |
Score |
| 2019 |
Roy S, Guha A, Biswas A, Grewal D. Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? Journal of International Business Studies. 50: 295-317. DOI: 10.1057/S41267-018-00209-1 |
0.418 |
|
| 2019 |
Verma S, Guha A, Biswas A, Grewal D. Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations Journal of Retailing. 95: 99-108. DOI: 10.1016/J.Jretai.2019.07.001 |
0.463 |
|
| 2019 |
Dutta S, Guha A, Biswas A, Grewal D. Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees Journal of the Academy of Marketing Science. 47: 1-21. DOI: 10.1007/S11747-017-0522-0 |
0.772 |
|
| 2018 |
Guha A, Biswas A, Grewal D, Verma S, Banerjee S, Nordfält J. Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?: Journal of Marketing Research. 55: 339-351. DOI: 10.1509/Jmr.16.0599 |
0.451 |
|
| 2018 |
Guha A, Biswas A, Grewal D, Bhowmick S, Nordfält J. An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations Journal of Marketing. 82: 142-156. DOI: 10.1509/Jm.16.0247 |
0.311 |
|
| 2016 |
Banerjee TK, Dutta S, Das S, Ghosal M, Ray BK, Biswas A, Hazra A, Chaudhuri A, Paul N, Das SK. Epidemiology of dementia and its burden in the city of Kolkata, India. International Journal of Geriatric Psychiatry. PMID 27251089 DOI: 10.1002/gps.4499 |
0.675 |
|
| 2016 |
Ghosh A, Bhowmik A, Bhandary S, Putatunda S, Laskar A, Biswas A, Dolui S, Banerjee B, Khan R, Das N, Chakraborty A, Ghosh MK, Sen PC. Formulation and antitumorigenic activities of nanoencapsulated nifetepimine: A promising approach in treating triple negative breast carcinoma. Nanomedicine : Nanotechnology, Biology, and Medicine. PMID 27133192 DOI: 10.1016/j.nano.2016.04.011 |
0.693 |
|
| 2016 |
Verma S, Guha A, Biswas A. Investigating the Pleasures of Sin: The Contingent Role of Arousal-Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings Psychology and Marketing. 33: 620-628. DOI: 10.1002/Mar.20904 |
0.4 |
|
| 2015 |
Biswas A, Dutta S, Laha AK, Bakshi PK. Response-Adaptive Allocation for Circular Data. Journal of Biopharmaceutical Statistics. 25: 830-42. PMID 24919034 DOI: 10.1080/10543406.2014.920857 |
0.677 |
|
| 2015 |
Roy S, Guha A, Biswas A. Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency Marketing Letters. 26: 363-376. DOI: 10.1007/S11002-015-9354-1 |
0.334 |
|
| 2014 |
Biswas A, Dutta S, Laha AK, Bakshi PK. Comparison of treatments in a cataract surgery with circular response. Statistical Methods in Medical Research. PMID 24463887 DOI: 10.1177/0962280213519717 |
0.679 |
|
| 2014 |
Das N, Guha A, Biswas A, Krishnan B. How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect Marketing Letters. DOI: 10.1007/S11002-014-9338-6 |
0.361 |
|
| 2014 |
Shin D, Song JH, Biswas A. Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance Marketing Letters. 25: 153-165. DOI: 10.1007/S11002-013-9248-Z |
0.309 |
|
| 2013 |
Biswas A, Dutta S, Shen HW, Woodring J. An information-aware framework for exploring multivariate data sets. Ieee Transactions On Visualization and Computer Graphics. 19: 2683-92. PMID 24051835 DOI: 10.1109/Tvcg.2013.133 |
0.695 |
|
| 2013 |
Biswas A, Bhowmick S, Guha A, Grewal D. Consumer evaluations of sale prices: Role of the subtraction principle Journal of Marketing. 77: 49-66. DOI: 10.1509/Jm.12.0052 |
0.426 |
|
| 2012 |
Ghosh A, Mandal A, Das N, Tripathi SK, Biswas A, Bera T. Students' performance in written and viva-voce components of final summative pharmacology examination in MBBS curriculum: A critical insight. Indian Journal of Pharmacology. 44: 274-5. PMID 22529494 DOI: 10.4103/0253-7613.93870 |
0.691 |
|
| 2012 |
Thota SC, Song JH, Biswas A. Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites International Journal of Advertising. 31: 877-905. DOI: 10.2501/Ija-31-4-877-905 |
0.753 |
|
| 2011 |
Dutta S, Biswas A, Grewal D. Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help? Journal of Marketing. 75: 124-138. DOI: 10.1509/Jm.10.0271 |
0.77 |
|
| 2009 |
Thota SC, Biswas A. I want to buy the advertised product only!: An examination of the effects of additional product offers on consumer irritation in a cross-promotion context Journal of Advertising. 38: 123-136. DOI: 10.2753/Joa0091-3367380108 |
0.769 |
|
| 2009 |
Yagci MI, Biswas A, Dutta S. Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Journal of Business Research. 62: 768-774. DOI: 10.1016/J.Jbusres.2008.03.005 |
0.731 |
|
| 2007 |
Burman B, Biswas A. Partitioned pricing: Can we always divide and prosper? Journal of Retailing. 83: 423-436. DOI: 10.1016/J.Jretai.2007.03.007 |
0.743 |
|
| 2007 |
Dutta S, Biswas A, Grewal D. Low price signal default: An empirical investigation of its consequences Journal of the Academy of Marketing Science. 35: 76-88. DOI: 10.1007/S11747-007-0017-5 |
0.769 |
|
| 2006 |
Das N, Burman B, Biswas A. Effect of discounts on search and shopping intentions: the moderating role of shopping environment International Journal of Electronic Marketing and Retailing. 1: 155-168. DOI: 10.1504/Ijemr.2006.011031 |
0.704 |
|
| 2006 |
Pullig C, Netemeyer RG, Biswas A. Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity Journal of the Academy of Marketing Science. 34: 528-542. DOI: 10.1177/0092070306287128 |
0.723 |
|
| 2006 |
Biswas D, Biswas A, Das N. The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation Journal of Advertising. 35: 17-31. DOI: 10.1080/00913367.2006.10639231 |
0.33 |
|
| 2006 |
KRISHNAN B, BISWAS A, NETEMEYER R. Semantic cues in reference price advertisements: The moderating role of cue concreteness Journal of Retailing. 82: 95-104. DOI: 10.1016/J.Jretai.2006.02.003 |
0.344 |
|
| 2006 |
Biswas A, Dutta S, Pullig C. Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion Journal of Retailing. 82: 245-257. DOI: 10.1016/J.Jretai.2005.07.007 |
0.793 |
|
| 2005 |
Dutta S, Biswas A. Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level Journal of Retailing. 81: 283-291. DOI: 10.1016/J.Jretai.2005.08.001 |
0.777 |
|
| 2004 |
Rodrigue CS, Biswas A. Brand alliance dependency and exclusivity: an empirical investigation Journal of Product & Brand Management. 13: 477-487. DOI: 10.1108/10610420410568417 |
0.392 |
|
| 2004 |
Burman B, Biswas A. Reference prices in retail advertisements: Moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention Journal of Product & Brand Management. 13: 379-389. DOI: 10.1108/10610420410560280 |
0.745 |
|
| 2004 |
Biswas A, Krishnan R. The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web--behavioral, strategy and practices and public policy" Journal of Business Research. 57: 681-684. DOI: 10.1016/S0148-2963(02)00346-6 |
0.382 |
|
| 2004 |
Biswas D, Biswas A. The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web? Journal of Interactive Marketing. 18: 30-45. DOI: 10.1002/Dir.20010 |
0.323 |
|
| 2002 |
Biswas A, Pullig C, Yagci MI, Dean DH. Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image Journal of Consumer Psychology. 12: 107-118. DOI: 10.1207/S15327663Jcp1202_04 |
0.759 |
|
| 2002 |
Alford BL, Biswas A. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention Journal of Business Research. 55: 775-783. DOI: 10.1016/S0148-2963(00)00214-9 |
0.438 |
|
| 2001 |
Dean DH, Biswas A. Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services Journal of Advertising. 30: 41-57. DOI: 10.1080/00913367.2001.10673650 |
0.61 |
|
| 2000 |
Biswas A, Licata JW, McKee D, Pullig C, Daughtridge C. The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors Journal of Public Policy & Marketing. 19: 93-105. DOI: 10.1509/Jppm.19.1.93.16950 |
0.697 |
|
| 1999 |
Biswas A, Pullig C, Krishnan BC, Burton S. Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues Journal of Public Policy & Marketing. 18: 52-65. DOI: 10.1177/074391569901800107 |
0.756 |
|
| 1998 |
LICATA JW, BISWAS A, KRISHNAN BC. Ambiguity and Exaggeration in Price Promotion: Perceptions of the Elder and Nonelder Consumer Journal of Consumer Affairs. 32: 56-81. DOI: 10.1111/J.1745-6606.1998.Tb00400.X |
0.474 |
|
| 1995 |
Sherrell DL, Biswas A. The Role of Price in Consumer Quality Judgments for Professional Services Journal of Customer Service in Marketing and Management. 1: 45-56. DOI: 10.1300/J127V01N01_05 |
0.301 |
|
| 1995 |
Jackson AL, Biswas A, Lumb R. A cross-national investigation of product perception Journal of Asia-Pacific Business. 1: 45-68. DOI: 10.1300/J098V01N02_04 |
0.359 |
|
| 1994 |
Biswas A, Burton S. An experimental assessment of effects associated with alternative tensile price claims Journal of Business Research. 29: 65-73. DOI: 10.1016/0148-2963(94)90028-0 |
0.321 |
|
| 1994 |
Burton S, Lichtenstein DR, Biswas A, Fraccastoro K. The role of attributions in consumer perceptions of retail advertisements promoting price discounts Marketing Letters. 5: 131-140. DOI: 10.1007/Bf00994103 |
0.488 |
|
| 1993 |
Olsen JE, Biswas A, Kacker M. The Changing European Market: Strategies for Companies from Developing Nations Journal of Euromarketing. 2: 99-115. DOI: 10.1300/J037V02N01_07 |
0.366 |
|
| 1993 |
McKee D, Biswas A. Community Resources and Economic Development Marketing Strategy: An Empirical Investigation Journal of Macromarketing. 13: 33-47. DOI: 10.1177/027614679301300104 |
0.325 |
|
| 1993 |
Biswas A, Burton S. Consumer perceptions of tensile price claims in advertisements: An assessment of claim types across different discount levels Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 21: 217-229. DOI: 10.1177/0092070393213005 |
0.381 |
|
| 1993 |
Fraccastero K, Burton S, Biswas A. Effective use of advertisements promoting sale prices Journal of Consumer Marketing. 10: 61-70. DOI: 10.1108/07363769310026584 |
0.449 |
|
| 1993 |
Biswas A, Wilson EJ, Licata JW. Reference pricing studies in marketing: A synthesis of research results Journal of Business Research. 27: 239-256. DOI: 10.1016/0148-2963(93)90029-O |
0.428 |
|
| 1993 |
Olsen JE, Biswas A, Granzin KL. Influencing consumers' selection of domestic versus imported products: Implications for marketing based on a model of helping behavior Journal of the Academy of Marketing Science. 21: 307-321. DOI: 10.1007/Bf02894523 |
0.407 |
|
| 1993 |
Biswas A, Sherrell DL. The influence of product knowledge and brand name on internal price standards and confidence Psychology & Marketing. 10: 31-46. DOI: 10.1002/Mar.4220100104 |
0.414 |
|
| 1992 |
Biswas A. The moderating role of brand familiarity in reference price perceptions Journal of Business Research. 25: 251-262. DOI: 10.1016/0148-2963(92)90033-8 |
0.457 |
|
| 1991 |
Biswas A, Blair EA. Contextual Effects of Reference Prices in Retail Advertisements Journal of Marketing. 55: 1-12. DOI: 10.1177/002224299105500301 |
0.431 |
|
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