| Year |
Citation |
Score |
| 2019 |
Deng X, Unnava HR, Lee H. “Too true to be good?” when virtual reality decreases interest in actual reality Journal of Business Research. 100: 561-570. DOI: 10.1016/J.Jbusres.2018.11.008 |
0.442 |
|
| 2018 |
Unnava V, Singh AS, Unnava HR. Coffee with co-workers: role of caffeine on evaluations of the self and others in group settings. Journal of Psychopharmacology (Oxford, England). 269881118760665. PMID 29620439 DOI: 10.1177/0269881118760665 |
0.383 |
|
| 2018 |
Montgomery NV, Raju S, Desai KK, Unnava HR. When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships Journal of Consumer Psychology. 28: 437-449. DOI: 10.1002/Jcpy.1015 |
0.595 |
|
| 2016 |
Deng X, Kahn BE, Unnava HR, Lee H. A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice Journal of Marketing Research. 53: 682-698. DOI: 10.1509/Jmr.13.0151 |
0.392 |
|
| 2016 |
Lee H, Fujita K, Deng X, Unnava HR. The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective Journal of Consumer Research. 43: 707-725. DOI: 10.1093/Jcr/Ucw051 |
0.316 |
|
| 2016 |
Yang L, Unnava HR. Ambivalence, Selective Exposure, and Negativity Effect Psychology and Marketing. 33: 331-343. DOI: 10.1002/Mar.20878 |
0.464 |
|
| 2014 |
Lee H, Deng X, Unnava HR, Fujita K. Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level Journal of Consumer Research. 41: 1015-1032. DOI: 10.1086/678392 |
0.391 |
|
| 2009 |
Raju S, Unnava HR, Montgomery NV. The effect of brand commitment on the evaluation of nonpreferred brands: A disconfirmation process Journal of Consumer Research. 35: 851-863. DOI: 10.1086/592816 |
0.604 |
|
| 2006 |
Votola NL, Unnava HR. Spillover of Negative Information on Brand Alliances Journal of Consumer Psychology. 16: 196-202. DOI: 10.1207/S15327663Jcp1602_10 |
0.402 |
|
| 2006 |
Raju S, Unnava HR. The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments Journal of Consumer Research. 33: 173-178. DOI: 10.1086/506298 |
0.701 |
|
| 2003 |
Jewell RD, Unnava HR. When Competitive Interference Can Be Beneficial Journal of Consumer Research. 30: 283-291. DOI: 10.1086/376801 |
0.393 |
|
| 2000 |
Ahluwalia R, Burnkrant RE, Unnava HR. Consumer Response to Negative Publicity: The Moderating Role of Commitment Journal of Marketing Research. 37: 203-214. DOI: 10.1509/Jmkr.37.2.203.18734 |
0.518 |
|
| 1995 |
Mobley AS, Painter TS, Untch EM, Unnava HR. Consumer evaluation of recycled products Psychology & Marketing. 12: 165-176. DOI: 10.1002/Mar.4220120302 |
0.394 |
|
| 1994 |
Unnava HR, Sirdeshmukh D. Reducing Competitive Ad Interference Journal of Marketing Research. 31: 403-411. DOI: 10.1177/002224379403100308 |
0.407 |
|
| 1994 |
Unnava HR, Burnkrant RE, Erevelles S. Effects of Presentation Order and Communication Modality on Recall and Attitude Journal of Consumer Research. 21: 481-490. DOI: 10.1086/209412 |
0.331 |
|
| 1994 |
Unnava HR. Psychology, Marketing & Recycling Psychology & Marketing. 11. DOI: 10.1002/Mar.4220110402 |
0.376 |
|
| 1991 |
Unnava HR, Burnkrant RE. An Imagery-Processing View of the Role of Pictures in Print Advertisements: Journal of Marketing Research. 28: 226-231. DOI: 10.1177/002224379102800210 |
0.364 |
|
| 1991 |
Miniard PW, Bhatla S, Lord KR, Dickson PR, Unnava HR. Picture-Based Persuasion Processes and the Moderating Role of Involvement Journal of Consumer Research. 18: 92-107. DOI: 10.1086/209244 |
0.417 |
|
| 1991 |
Miniard PW, Unnava HR, Bhatla S. Investigating the recall inhibition effect: A test of practical considerations Marketing Letters. 2: 27-34. DOI: 10.1007/Bf00435193 |
0.406 |
|
| 1989 |
Burnkrant RE, Unnava HR. Self-Referencing A Strategy for Increasing Processing of Message Content Personality and Social Psychology Bulletin. 15: 628-638. DOI: 10.1177/0146167289154015 |
0.337 |
|
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