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Sekar Raju, Ph.D. - Publications

Affiliations: 
2002 Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration
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9 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2021 Raju S, Rajagopal P, Murdock MR. The moderating effects of prior trust on consumer responses to firm failures Journal of Business Research. 122: 24-37. DOI: 10.1016/J.Jbusres.2020.08.059  0.344
2020 Jayashankar P, Raju S. The effect of social cohesion and social networks on perceptions of food availability among low-income consumers Journal of Business Research. 108: 316-323. DOI: 10.1016/J.Jbusres.2019.10.028  0.317
2018 Montgomery NV, Raju S, Desai KK, Unnava HR. When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships Journal of Consumer Psychology. 28: 437-449. DOI: 10.1002/Jcpy.1015  0.601
2017 Raju S. Positive and negative effects of affective and continuance brand commitment in a service context Journal of Indian Business Research. 9: 133-148. DOI: 10.1108/Jibr-07-2016-0066  0.542
2016 Ramaswami SN, Raju S, Page DC. Conceptualizing and measuring resistance to change in brand relationships Journal of Indian Business Research. 8: 180-204. DOI: 10.1108/Jibr-11-2015-0115  0.395
2009 Raju S, Unnava HR, Montgomery NV. The moderating effect of brand commitment on the evaluation of competitive brands Journal of Advertising. 38: 21-35. DOI: 10.2753/Joa0091-3367380202  0.7
2009 Raju S, Unnava HR, Montgomery NV. The effect of brand commitment on the evaluation of nonpreferred brands: A disconfirmation process Journal of Consumer Research. 35: 851-863. DOI: 10.1086/592816  0.607
2007 Desai KK, Raju S. Adverse influence of brand commitment on consideration of and preference for competing brands Psychology & Marketing. 24: 595-614. DOI: 10.1002/Mar.20175  0.454
2006 Raju S, Unnava HR. The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments Journal of Consumer Research. 33: 173-178. DOI: 10.1086/506298  0.699
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