Debbie MacInnis - Publications
Affiliations: | Department of Marketing | University of Southern California, Los Angeles, CA, United States |
Year | Citation | Score | |||
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2018 | Reimann M, MacInnis DJ, Folkes VS, Uhalde A, Pol G. Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals Journal of the Association For Consumer Research. 3: 240-254. DOI: 10.1086/697077 | 0.486 | |||
2016 | Reimann M, MacInnis D, Bechara A. Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice Journal of the Association For Consumer Research. 1: 71-91. DOI: 10.1086/684285 | 0.546 | |||
2015 | Reimann M, Bechara A, MacInnis D. Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice. Journal of Experimental Psychology. Applied. 21: 276-86. PMID 26372082 DOI: 10.1037/Xap0000054 | 0.543 | |||
2014 | Reimann M, Nenkov GY, MacInnis D, Morrin M. The role of hope in financial risk seeking. Journal of Experimental Psychology. Applied. 20: 349-64. PMID 25180947 DOI: 10.1037/Xap0000027 | 0.442 | |||
2005 | Johnson J, Tellis GJ, Macinnis DJ. Losers, winners, and biased trades Journal of Consumer Research. 32: 324-329. DOI: 10.1086/432241 | 0.321 | |||
2004 | MacInnis DJ, de Mello G, Patrick VM. Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences International Journal of Internet Marketing and Advertising. 1: 174-195. DOI: 10.1504/Ijima.2004.004019 | 0.31 | |||
1983 | Elder GH, MacInnis DJ. Achievement imagery in women's lives from adolescence to adulthood Journal of Personality and Social Psychology. 45: 394-404. DOI: 10.1037/0022-3514.45.2.394 | 0.397 | |||
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