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Suresh Ramanathan, Ph.D. - Publications

Affiliations: 
2002 New York University, Graduate School of Business Administration 
Area:
Marketing Business Administration
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12 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2016 Madzharov AV, Ramanathan S, Block LG. The Halo Effect of Product Color Lightness on Hedonic Food Consumption Journal of the Association For Consumer Research. 1: 579-591. DOI: 10.1086/688221  0.313
2012 Belei N, Geyskens K, Goukens C, Ramanathan S, Lemmink J. The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences Journal of Marketing Research. 49: 900-909. DOI: 10.1509/Jmr.10.0155  0.334
2010 Hofmann W, van Koningsbruggen GM, Stroebe W, Ramanathan S, Aarts H. As pleasure unfolds. Hedonic responses to tempting food. Psychological Science. 21: 1863-70. PMID 21106885 DOI: 10.1177/0956797610389186  0.347
2010 Ramanathan S, Dhar SK. The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions Journal of Marketing Research. 47: 542-552. DOI: 10.1509/Jmkr.47.3.542  0.378
2008 Mukhopadhyay A, Sengupta J, Ramanathan S. Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control Journal of Consumer Research. 35: 586-599. DOI: 10.1086/591105  0.435
2007 Ramanathan S, McGill AL. Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience Journal of Consumer Research. 34: 506-524. DOI: 10.1086/520074  0.357
2007 Ramanathan S, Williams P. Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions Journal of Consumer Research. 34: 212-223. DOI: 10.1086/519149  0.36
2006 Ramanathan S, Menon G. Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior Journal of Marketing Research. 43: 628-641. DOI: 10.1509/Jmkr.43.4.628  0.528
2006 Naylor RW, Raghunathan R, Ramanathan S. Promotions spontaneously induce a positive evaluative response Journal of Consumer Psychology. 16: 295-305. DOI: 10.1207/S15327663Jcp1603_11  0.317
2005 Van Osselaer SMJ, Ramanathan S, Campbell MC, Cohen JB, Dale JK, Herr PM, Janiszewski C, Kruglanski AW, Lee AY, Read SJ, Russo JE, Tavassoli NT. Choice based on goals Marketing Letters. 16: 335-346. DOI: 10.1007/S11002-005-5896-Y  0.356
2004 Albarracin D, Cheema A, Chiu CY, Cialdini R, Häfner M, Luce MF, Martin L, Medin D, Monroe K, Ramanathan S, Strack F, Zhou R. Journal of Consumer Psychology: Editorial note Journal of Consumer Psychology. 14: 197. DOI: 10.1207/S15327663Jcp1403_1  0.323
2002 Menon G, Block LG, Ramanathan S. We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk Journal of Consumer Research. 28: 533-549. DOI: 10.1086/338203  0.512
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